Shorewood receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
Shorewood
Milwaukee
Opportunity
64 · Top 33%
vs45 · Bottom 26%
Growth
13 · Bottom 3%
vs16 · Bottom 5%
Climate
61 · Bottom 18%
vs61 · Bottom 18%
Physical resilience
98 · Top 1%
vs98 · Top 1%
Housing affordability
75 · Bottom 42%
vs83 · Top 46%
Access
61 · Bottom 7%
vs61 · Bottom 7%
Economic stability
64 · Top 41%
vs42 · Bottom 20%
Measured values
| Metric | Shorewood | Milwaukee | Source period |
|---|---|---|---|
| Population | 13,627 | 566,973 | 2024 ACS 5-Year |
| Median household income | $86,726 | $54,234 | 2024 ACS 5-Year |
| Per capita income | $64,879 | $30,994 | 2024 ACS 5-Year |
| Population density | 8,570/sq mi | 5,895/sq mi | 2024 ACS 5-Year |
| Median home value | $443,700 | $184,000 | 2024 ACS 5-Year |
| Median gross rent | $1,347 | $1,059 | 2024 ACS 5-Year |
| Homeownership rate | 45.6% | 41.8% | 2024 ACS 5-Year |
| Unemployment rate | 4.3% | 4.8% | June 2026 |
| Employment change (year over year) | 0.4% | 0.4% | June 2026 |
| Bachelor's degree or higher | 75.6% | 27.4% | 2024 ACS 5-Year |
| Poverty rate | 14.3% | 22.8% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 1 | 70 | 12 months ending July 2026 |
| Permits per 1,000 residents | 0.1 | 0.1 | 12 months ending July 2026 |
| Permit change (year over year) | -50.0% | -71.5% | 12 months ending July 2026 |
| Average July high | 82°F | 82°F | 1991-2020 Normals |
| Average January low | 17°F | 17°F | 1991-2020 Normals |
| Annual precipitation | 34.6" | 34.6" | 1991-2020 Normals |
| Distance to major airport | 70 mi | 69 mi | NASR current cycle |
| Average commute | 22.4 min | 24.0 min | 2024 ACS 5-Year |
| Median age | 38.6 | 32.4 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Full profiles: Shorewood, WI · Milwaukee, WI · How this is calculated: methodology