Signals
Prescott
Verde Village
Opportunity
27 · Bottom 4%
vs25 · Bottom 3%
Climate
68 · Bottom 43%
vs68 · Bottom 43%
Physical resilience
16 · Bottom 11%
vs16 · Bottom 11%
Housing affordability
48 · Bottom 9%
vs72 · Bottom 36%
Access
69 · Bottom 11%
vs84 · Bottom 28%
Economic stability
35 · Bottom 11%
vs54 · Bottom 39%
Measured values
| Metric | Prescott | Verde Village | Source period |
|---|---|---|---|
| Population | 47,400 | 11,930 | 2024 ACS 5-Year |
| Median household income | $70,874 | $69,331 | 2024 ACS 5-Year |
| Per capita income | $50,060 | $36,086 | 2024 ACS 5-Year |
| Population density | 963/sq mi | 1,721/sq mi | 2024 ACS 5-Year |
| Median home value | $564,100 | $354,200 | 2024 ACS 5-Year |
| Median gross rent | $1,395 | $1,173 | 2024 ACS 5-Year |
| Homeownership rate | 68.0% | 80.0% | 2024 ACS 5-Year |
| Unemployment rate | 6.4% | 5.8% | June 2026 |
| Employment change (year over year) | -4.8% | -4.8% | June 2026 |
| Bachelor's degree or higher | 39.9% | 27.4% | 2024 ACS 5-Year |
| Poverty rate | 11.7% | 13.1% | 2024 ACS 5-Year |
| Average July high | 90°F | 90°F | 1991-2020 Normals |
| Average January low | 26°F | 26°F | 1991-2020 Normals |
| Annual precipitation | 12.8" | 12.8" | 1991-2020 Normals |
| Distance to major airport | 58 mi | 35 mi | NASR current cycle |
| Average commute | 20.0 min | 21.4 min | 2024 ACS 5-Year |
| Median age | 59.7 | 47.7 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Prescott
Elevated or high exposure: wildfire, inland flooding.
Verde Village
Elevated or high exposure: wildfire, inland flooding.
Your best match
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Prescott
45
Your Score
40
Area Score
Verde Village
53
Your Score
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Area Score
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Full profiles: Prescott, AZ · Verde Village, AZ · How this is calculated: methodology