Signals
Portales
Douglas
Opportunity
26 · Bottom 4%
vs8 · Bottom 1%
Climate
68 · Bottom 41%
vs70 · Bottom 46%
Physical resilience
1 · Bottom 1%
vs18 · Bottom 12%
Housing affordability
92 · Top 27%
vs82 · Top 47%
Access
43 · Bottom 2%
vs36 · Bottom 1%
Economic stability
36 · Bottom 13%
vs16 · Bottom 1%
Measured values
| Metric | Portales | Douglas | Source period |
|---|---|---|---|
| Population | 11,968 | 15,981 | 2024 ACS 5-Year |
| Median household income | $50,555 | $42,019 | 2024 ACS 5-Year |
| Per capita income | $21,996 | $18,503 | 2024 ACS 5-Year |
| Population density | 1,491/sq mi | 1,601/sq mi | 2024 ACS 5-Year |
| Median home value | $133,400 | $157,700 | 2024 ACS 5-Year |
| Median gross rent | $903 | $772 | 2024 ACS 5-Year |
| Homeownership rate | 47.6% | 62.6% | 2024 ACS 5-Year |
| Unemployment rate | 4.9% | 6.9% | June 2026 |
| Employment change (year over year) | -2.4% | -6.1% | June 2026 |
| Bachelor's degree or higher | 25.4% | 12.4% | 2024 ACS 5-Year |
| Poverty rate | 28.1% | 27.8% | 2024 ACS 5-Year |
| Average July high | 93°F | 94°F | 1991-2020 Normals |
| Average January low | 26°F | 28°F | 1991-2020 Normals |
| Annual precipitation | 16.1" | 11.8" | 1991-2020 Normals |
| Distance to major airport | 91 mi | 96 mi | NASR current cycle |
| Average commute | 13.5 min | 25.1 min | 2024 ACS 5-Year |
| Median age | 27.1 | 34.4 | 2024 ACS 5-Year |
| Public schools | 6 | 16 | 2024-25 school year |
| Students per teacher | 11.71 | 21.06 | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Portales
Elevated or high exposure: wildfire, drought, hail.
Douglas
Elevated or high exposure: wildfire, inland flooding.
Full profiles: Portales, NM · Douglas, AZ · How this is calculated: methodology