Rolla receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
Moberly
Rolla
Opportunity
51 · Bottom 39%
vs63 · Top 35%
Growth
63 · Top 28%
vs81 · Top 4%
Climate
66 · Bottom 37%
vs72 · Top 40%
Physical resilience
74 · Top 31%
vs75 · Top 31%
Housing affordability
88 · Top 37%
vs83 · Top 47%
Schools
51 · Top 50%
vs60 · Top 39%
Access
0 · Bottom 1%
vs37 · Bottom 2%
Economic stability
30 · Bottom 7%
vs26 · Bottom 4%
Measured values
| Metric | Moberly | Rolla | Source period |
|---|---|---|---|
| Population | 13,526 | 20,287 | 2024 ACS 5-Year |
| Median household income | $44,145 | $46,204 | 2024 ACS 5-Year |
| Per capita income | $24,572 | $25,226 | 2024 ACS 5-Year |
| Population density | 1,026/sq mi | 1,673/sq mi | 2024 ACS 5-Year |
| Median home value | $153,100 | $187,000 | 2024 ACS 5-Year |
| Median gross rent | $774 | $789 | 2024 ACS 5-Year |
| Homeownership rate | 58.7% | 39.4% | 2024 ACS 5-Year |
| Unemployment rate | 3.7% | 4.1% | June 2026 |
| Employment change (year over year) | 0.8% | 1.1% | June 2026 |
| Bachelor's degree or higher | 16.3% | 35.6% | 2024 ACS 5-Year |
| Poverty rate | 18.4% | 23.6% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 105 | 176 | 12 months ending July 2026 |
| Permits per 1,000 residents | 7.8 | 8.7 | 12 months ending July 2026 |
| Permit change (year over year) | 707.7% | 208.8% | 12 months ending July 2026 |
| Average July high | 87°F | 88°F | 1991-2020 Normals |
| Average January low | 19°F | 22°F | 1991-2020 Normals |
| Annual precipitation | 42.7" | 43.1" | 1991-2020 Normals |
| Distance to major airport | 120 mi | 94 mi | NASR current cycle |
| Average commute | 20.6 min | 15.3 min | 2024 ACS 5-Year |
| Median age | 39.4 | 28.2 | 2024 ACS 5-Year |
| Public schools | 8 | 9 | 2024-25 school year |
| Students per teacher | 12.44 | 15.07 | 2024-25 school year |
| Math proficiency | 40.8% | 42.7% | 2019-20 school year |
| Reading proficiency | 34.9% | 49.1% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 60.6% | 46.4% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Moberly
No hazard reaches elevated exposure.
Rolla
Elevated or high exposure: ice storm, earthquake.
Full profiles: Moberly, MO · Rolla, MO · How this is calculated: methodology