Middleton receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
Middleton
Portage
Opportunity
80 · Top 8%
vs69 · Top 25%
Growth
71 · Top 15%
vs63 · Top 28%
Climate
57 · Bottom 9%
vs56 · Bottom 7%
Physical resilience
97 · Top 2%
vs37 · Bottom 30%
Housing affordability
72 · Bottom 37%
vs97 · Top 16%
Schools
84 · Top 8%
vs54 · Top 47%
Access
97 · Top 29%
vs87 · Bottom 33%
Economic stability
72 · Top 25%
vs48 · Bottom 29%
Measured values
| Metric | Middleton | Portage | Source period |
|---|---|---|---|
| Population | 22,301 | 10,236 | 2024 ACS 5-Year |
| Median household income | $89,524 | $64,722 | 2024 ACS 5-Year |
| Per capita income | $59,443 | $31,118 | 2024 ACS 5-Year |
| Population density | 2,372/sq mi | 1,147/sq mi | 2024 ACS 5-Year |
| Median home value | $484,200 | $204,900 | 2024 ACS 5-Year |
| Median gross rent | $1,437 | $1,008 | 2024 ACS 5-Year |
| Homeownership rate | 45.7% | 58.6% | 2024 ACS 5-Year |
| Unemployment rate | 3.0% | 3.2% | June 2026 |
| Employment change (year over year) | -0.3% | 0.6% | June 2026 |
| Bachelor's degree or higher | 61.7% | 19.9% | 2024 ACS 5-Year |
| Poverty rate | 7.6% | 13.5% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 433 | 60 | 12 months ending July 2026 |
| Permits per 1,000 residents | 19.4 | 5.9 | 12 months ending July 2026 |
| Permit change (year over year) | -10.9% | 185.7% | 12 months ending July 2026 |
| Average July high | 82°F | 82°F | 1991-2020 Normals |
| Average January low | 12°F | 10°F | 1991-2020 Normals |
| Annual precipitation | 37.1" | 38.3" | 1991-2020 Normals |
| Distance to major airport | 9 mi | 29 mi | NASR current cycle |
| Average commute | 21.0 min | 23.8 min | 2024 ACS 5-Year |
| Median age | 39.1 | 37.8 | 2024 ACS 5-Year |
| Public schools | 9 | 8 | 2024-25 school year |
| Students per teacher | 13.78 | 12.87 | 2024-25 school year |
| Math proficiency | 55.7% | 37.6% | 2019-20 school year |
| Reading proficiency | 55.6% | 40.5% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 18.8% | 38.4% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Middleton
No hazard reaches elevated exposure.
Portage
Elevated or high exposure: hail.
Full profiles: Middleton, WI · Portage, WI · How this is calculated: methodology