Middleton receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
Middleton
Madison
Opportunity
80 · Top 8%
vs78 · Top 10%
Growth
71 · Top 15%
vs70 · Top 16%
Climate
57 · Bottom 9%
vs57 · Bottom 9%
Physical resilience
97 · Top 2%
vs97 · Top 2%
Housing affordability
72 · Bottom 37%
vs71 · Bottom 36%
Schools
84 · Top 8%
vs44 · Bottom 41%
Access
97 · Top 29%
vs97 · Top 29%
Economic stability
72 · Top 25%
vs61 · Top 49%
Measured values
| Metric | Middleton | Madison | Source period |
|---|---|---|---|
| Population | 22,301 | 278,001 | 2024 ACS 5-Year |
| Median household income | $89,524 | $78,050 | 2024 ACS 5-Year |
| Per capita income | $59,443 | $49,425 | 2024 ACS 5-Year |
| Population density | 2,372/sq mi | 3,325/sq mi | 2024 ACS 5-Year |
| Median home value | $484,200 | $372,900 | 2024 ACS 5-Year |
| Median gross rent | $1,437 | $1,413 | 2024 ACS 5-Year |
| Homeownership rate | 45.7% | 46.0% | 2024 ACS 5-Year |
| Unemployment rate | 3.0% | 3.0% | June 2026 |
| Employment change (year over year) | -0.3% | -0.3% | June 2026 |
| Bachelor's degree or higher | 61.7% | 59.9% | 2024 ACS 5-Year |
| Poverty rate | 7.6% | 16.4% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 433 | 3,111 | 12 months ending July 2026 |
| Permits per 1,000 residents | 19.4 | 11.2 | 12 months ending July 2026 |
| Permit change (year over year) | -10.9% | 14.7% | 12 months ending July 2026 |
| Average July high | 82°F | 82°F | 1991-2020 Normals |
| Average January low | 12°F | 12°F | 1991-2020 Normals |
| Annual precipitation | 37.1" | 37.1" | 1991-2020 Normals |
| Distance to major airport | 9 mi | 6 mi | NASR current cycle |
| Average commute | 21.0 min | 21.2 min | 2024 ACS 5-Year |
| Median age | 39.1 | 31.8 | 2024 ACS 5-Year |
| Public schools | 9 | 54 | 2024-25 school year |
| Students per teacher | 13.78 | 12.39 | 2024-25 school year |
| Math proficiency | 55.7% | 31.8% | 2019-20 school year |
| Reading proficiency | 55.6% | 36.5% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 18.8% | 44.6% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Full profiles: Middleton, WI · Madison, WI · How this is calculated: methodology