Madison and Sioux Falls receive effectively the same standardized Area Score. Which fits you better depends on which dimensions you weight — the differences below are where they actually diverge.
Signals
Madison
Sioux Falls
Opportunity
80 · Top 6%
vs79 · Top 8%
Growth
73 · Top 8%
vs75 · Top 6%
Climate
57 · Bottom 8%
vs55 · Bottom 5%
Physical resilience
97 · Top 3%
vs83 · Top 14%
Housing affordability
71 · Top 42%
vs90 · Top 8%
Access
97 · Bottom 49%
vs95 · Bottom 30%
Economic stability
61 · Top 30%
vs72 · Top 6%
Measured values
| Metric | Madison | Sioux Falls | Source period |
|---|---|---|---|
| Population | 278,001 | 201,469 | 2024 ACS 5-Year |
| Median household income | $78,050 | $75,970 | 2024 ACS 5-Year |
| Per capita income | $49,425 | $44,604 | 2024 ACS 5-Year |
| Population density | 3,325/sq mi | 2,411/sq mi | 2024 ACS 5-Year |
| Median home value | $372,900 | $292,400 | 2024 ACS 5-Year |
| Median gross rent | $1,413 | $1,035 | 2024 ACS 5-Year |
| Homeownership rate | 46.0% | 59.5% | 2024 ACS 5-Year |
| Unemployment rate | 3.0% | 2.0% | June 2026 |
| Employment change (year over year) | -0.3% | -0.9% | June 2026 |
| Bachelor's degree or higher | 59.9% | 38.1% | 2024 ACS 5-Year |
| Poverty rate | 16.4% | 9.6% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 3,111 | 2,159 | 12 months ending July 2026 |
| Permits per 1,000 residents | 11.3 | 10.9 | 12 months ending July 2026 |
| Permit change (year over year) | 14.7% | 3.5% | 12 months ending July 2026 |
| Average July high | 82°F | 85°F | 1991-2020 Normals |
| Average January low | 12°F | 9°F | 1991-2020 Normals |
| Annual precipitation | 37.1" | 27.8" | 1991-2020 Normals |
| Distance to major airport | 6 mi | 3 mi | NASR current cycle |
| Average commute | 21.2 min | 18.4 min | 2024 ACS 5-Year |
| Median age | 31.8 | 35.5 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Your best match
Weight what matters to you. Your preferences stay in this browser and never change either Area Score.
Madison
77
Your Score
78
Area Score
Sioux Falls
78
Your Score
79
Area Score
Select your priorities to see which of the two fits them better.
Full profiles: Madison, WI · Sioux Falls, SD · How this is calculated: methodology