Madison receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
Madison
Carthage
Opportunity
66 · Top 29%
vs65 · Top 32%
Growth
44 · Bottom 39%
vs50 · Bottom 49%
Climate
73 · Top 37%
vs71 · Top 45%
Physical resilience
56 · Bottom 48%
vs50 · Bottom 43%
Housing affordability
96 · Top 16%
vs89 · Top 34%
Access
77 · Bottom 18%
vs68 · Bottom 11%
Economic stability
37 · Bottom 14%
vs33 · Bottom 9%
Measured values
| Metric | Madison | Carthage | Source period |
|---|---|---|---|
| Population | 12,223 | 15,574 | 2024 ACS 5-Year |
| Median household income | $61,183 | $51,328 | 2024 ACS 5-Year |
| Per capita income | $33,509 | $25,235 | 2024 ACS 5-Year |
| Population density | 1,415/sq mi | 1,287/sq mi | 2024 ACS 5-Year |
| Median home value | $203,100 | $146,800 | 2024 ACS 5-Year |
| Median gross rent | $820 | $975 | 2024 ACS 5-Year |
| Homeownership rate | 62.1% | 53.0% | 2024 ACS 5-Year |
| Unemployment rate | 3.6% | 3.7% | June 2026 |
| Employment change (year over year) | -0.2% | 1.0% | June 2026 |
| Bachelor's degree or higher | 23.8% | 22.1% | 2024 ACS 5-Year |
| Poverty rate | 14.9% | 27.2% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 19 | 60 | 12 months ending July 2026 |
| Permits per 1,000 residents | 1.6 | 3.9 | 12 months ending July 2026 |
| Permit change (year over year) | 0.0% | -27.7% | 12 months ending July 2026 |
| Average July high | 88°F | 90°F | 1991-2020 Normals |
| Average January low | 24°F | 25°F | 1991-2020 Normals |
| Annual precipitation | 51.0" | 45.6" | 1991-2020 Normals |
| Distance to major airport | 44 mi | 52 mi | NASR current cycle |
| Average commute | 21.3 min | 17.0 min | 2024 ACS 5-Year |
| Median age | 44.4 | 32.2 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Madison
Elevated or high exposure: earthquake.
Carthage
Elevated or high exposure: ice storm, tornado, drought.
Full profiles: Madison, IN · Carthage, MO · How this is calculated: methodology