Kenosha receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
Kenosha
Reading
Opportunity
81 · Top 7%
vs71 · Top 22%
Growth
58 · Top 38%
vs67 · Top 24%
Climate
60 · Bottom 28%
vs69 · Top 42%
Physical resilience
99 · Top 1%
vs86 · Top 8%
Housing affordability
97 · Top 41%
vs97 · Top 39%
Access
76 · Top 50%
vs76 · Bottom 49%
Economic stability
85 · Top 8%
vs77 · Top 18%
Measured values
| Metric | Kenosha | Reading | Source period |
|---|---|---|---|
| Population | 168,438 | 433,015 | 2024 ACS 5-Year |
| Median household income | $81,239 | $79,777 | 2024 ACS 5-Year |
| Per capita income | $42,757 | $39,815 | 2024 ACS 5-Year |
| Population density | 620/sq mi | 506/sq mi | 2024 ACS 5-Year |
| Median home value | $265,500 | $257,300 | 2024 ACS 5-Year |
| Median gross rent | $1,219 | $1,181 | 2024 ACS 5-Year |
| Homeownership rate | 66.7% | 71.3% | 2024 ACS 5-Year |
| Unemployment rate | 3.6% | 4.2% | June 2026 |
| Employment change (year over year) | 1.2% | 2.9% | June 2026 |
| Bachelor's degree or higher | 31.2% | 27.7% | 2024 ACS 5-Year |
| Poverty rate | 10.5% | 12.2% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 583 | 929 | 12 months ending July 2026 |
| Permits per 1,000 residents | 3.5 | 2.1 | 12 months ending July 2026 |
| Permit change (year over year) | 8.6% | 228.3% | 12 months ending July 2026 |
| Average July high | 84°F | 87°F | 1991-2020 Normals |
| Average January low | 16°F | 23°F | 1991-2020 Normals |
| Annual precipitation | 31.9" | 45.2" | 1991-2020 Normals |
| Distance to major airport | 42 mi | 47 mi | NASR current cycle |
| Average commute | 26.7 min | 27.1 min | 2024 ACS 5-Year |
| Median age | 39.4 | 39.9 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Kenosha
No hazard reaches elevated exposure.
Reading
Elevated or high exposure: hurricane.
Full profiles: Kenosha, WI Metro Area · Reading, PA Metro Area · How this is calculated: methodology