Kennesaw receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
Kennesaw
Marietta
Opportunity
89 · Top 1%
vs83 · Top 4%
Growth
80 · Top 5%
vs70 · Top 17%
Climate
77 · Top 24%
vs74 · Top 32%
Physical resilience
66 · Top 42%
vs66 · Top 42%
Housing affordability
69 · Bottom 32%
vs52 · Bottom 12%
Schools
69 · Top 29%
vs79 · Top 15%
Access
78 · Bottom 20%
vs82 · Bottom 25%
Economic stability
66 · Top 38%
vs59 · Bottom 46%
Measured values
| Metric | Kennesaw | Marietta | Source period |
|---|---|---|---|
| Population | 34,605 | 62,263 | 2024 ACS 5-Year |
| Median household income | $83,356 | $72,725 | 2024 ACS 5-Year |
| Per capita income | $42,172 | $44,683 | 2024 ACS 5-Year |
| Population density | 3,544/sq mi | 2,617/sq mi | 2024 ACS 5-Year |
| Median home value | $335,400 | $448,500 | 2024 ACS 5-Year |
| Median gross rent | $1,845 | $1,586 | 2024 ACS 5-Year |
| Homeownership rate | 64.6% | 47.2% | 2024 ACS 5-Year |
| Unemployment rate | 3.1% | 3.1% | June 2026 |
| Employment change (year over year) | 2.1% | 2.1% | June 2026 |
| Bachelor's degree or higher | 47.3% | 47.4% | 2024 ACS 5-Year |
| Poverty rate | 10.3% | 12.8% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 354 | 165 | 12 months ending July 2026 |
| Permits per 1,000 residents | 10.2 | 2.7 | 12 months ending July 2026 |
| Permit change (year over year) | 444.6% | 60.2% | 12 months ending July 2026 |
| Average July high | 90°F | 90°F | 1991-2020 Normals |
| Average January low | 31°F | 34°F | 1991-2020 Normals |
| Annual precipitation | 48.1" | 48.1" | 1991-2020 Normals |
| Distance to major airport | 29 mi | 23 mi | NASR current cycle |
| Average commute | 30.5 min | 30.2 min | 2024 ACS 5-Year |
| Median age | 35.6 | 34.8 | 2024 ACS 5-Year |
| Public schools | 16 | 60 | 2024-25 school year |
| Students per teacher | 14.57 | 13.88 | 2024-25 school year |
| Math proficiency | 38.9% | 47.1% | 2019-20 school year |
| Reading proficiency | 47.6% | 50.4% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 39.4% | 45.0% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Kennesaw
Elevated or high exposure: tornado.
Marietta
Elevated or high exposure: tornado.
Full profiles: Kennesaw, GA · Marietta, GA · How this is calculated: methodology