Keizer and Salem receive effectively the same standardized Area Score. Which fits you better depends on which dimensions you weight — the differences below are where they actually diverge.
Signals
Keizer
Salem
Opportunity
62 · Top 37%
vs61 · Top 39%
Growth
61 · Top 31%
vs74 · Top 12%
Climate
74 · Top 35%
vs74 · Top 35%
Physical resilience
42 · Bottom 33%
vs42 · Bottom 33%
Housing affordability
72 · Bottom 36%
vs65 · Bottom 27%
Access
72 · Bottom 14%
vs69 · Bottom 11%
Economic stability
67 · Top 35%
vs52 · Bottom 35%
Measured values
| Metric | Keizer | Salem | Source period |
|---|---|---|---|
| Population | 39,082 | 178,865 | 2024 ACS 5-Year |
| Median household income | $84,813 | $75,487 | 2024 ACS 5-Year |
| Per capita income | $38,781 | $38,066 | 2024 ACS 5-Year |
| Population density | 5,439/sq mi | 3,654/sq mi | 2024 ACS 5-Year |
| Median home value | $434,100 | $416,900 | 2024 ACS 5-Year |
| Median gross rent | $1,424 | $1,400 | 2024 ACS 5-Year |
| Homeownership rate | 62.9% | 55.9% | 2024 ACS 5-Year |
| Unemployment rate | 5.2% | 5.2% | June 2026 |
| Employment change (year over year) | 1.4% | 1.4% | June 2026 |
| Bachelor's degree or higher | 26.9% | 31.5% | 2024 ACS 5-Year |
| Poverty rate | 8.1% | 14.4% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 95 | 1,177 | 12 months ending July 2026 |
| Permits per 1,000 residents | 2.4 | 6.6 | 12 months ending July 2026 |
| Permit change (year over year) | 50.8% | 67.7% | 12 months ending July 2026 |
| Average July high | 84°F | 84°F | 1991-2020 Normals |
| Average January low | 36°F | 36°F | 1991-2020 Normals |
| Annual precipitation | 40.1" | 40.1" | 1991-2020 Normals |
| Distance to major airport | 45 mi | 50 mi | NASR current cycle |
| Average commute | 27.0 min | 24.0 min | 2024 ACS 5-Year |
| Median age | 37.4 | 36.0 | 2024 ACS 5-Year |
| Public schools | 14 | 55 | 2024-25 school year |
| Students per teacher | 21.69 | 21.17 | 2024-25 school year |
| Free or reduced-price lunch eligibility | 90.8% | 88.9% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Keizer
Elevated or high exposure: earthquake, heat wave.
Salem
Elevated or high exposure: earthquake, heat wave.
Full profiles: Keizer, OR · Salem, OR · How this is calculated: methodology