Billings receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
Idaho Falls
Billings
Opportunity
62 · Top 35%
vs73 · Top 19%
Growth
65 · Top 26%
vs58 · Top 37%
Climate
54 · Bottom 8%
vs62 · Bottom 33%
Physical resilience
67 · Top 33%
vs80 · Top 14%
Housing affordability
82 · Bottom 22%
vs82 · Bottom 22%
Access
91 · Top 22%
vs89 · Top 26%
Economic stability
83 · Top 10%
vs84 · Top 10%
Measured values
| Metric | Idaho Falls | Billings | Source period |
|---|---|---|---|
| Population | 165,361 | 189,255 | 2024 ACS 5-Year |
| Median household income | $80,291 | $77,194 | 2024 ACS 5-Year |
| Per capita income | $34,977 | $44,339 | 2024 ACS 5-Year |
| Population density | 32/sq mi | 29/sq mi | 2024 ACS 5-Year |
| Median home value | $372,100 | $355,200 | 2024 ACS 5-Year |
| Median gross rent | $1,127 | $1,117 | 2024 ACS 5-Year |
| Homeownership rate | 73.9% | 70.8% | 2024 ACS 5-Year |
| Unemployment rate | 3.2% | 3.3% | June 2026 |
| Employment change (year over year) | -2.9% | -0.3% | June 2026 |
| Bachelor's degree or higher | 31.7% | 34.1% | 2024 ACS 5-Year |
| Poverty rate | 9.9% | 9.1% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 1,596 | 1,063 | 12 months ending July 2026 |
| Permits per 1,000 residents | 9.7 | 5.6 | 12 months ending July 2026 |
| Permit change (year over year) | -30.2% | -27.5% | 12 months ending July 2026 |
| Average July high | 87°F | 87°F | 1991-2020 Normals |
| Average January low | 12°F | 18°F | 1991-2020 Normals |
| Annual precipitation | 10.1" | 14.3" | 1991-2020 Normals |
| Distance to major airport | 19 mi | 18 mi | NASR current cycle |
| Average commute | 22.9 min | 20.9 min | 2024 ACS 5-Year |
| Median age | 33.5 | 39.9 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Idaho Falls
Elevated or high exposure: earthquake.
Billings
Elevated or high exposure: wildfire.
Your best match
Weight what matters to you. Your preferences stay in this browser and never change either Area Score.
Idaho Falls
72
Your Score
68
Area Score
Billings
75
Your Score
73
Area Score
Select your priorities to see which of the two fits them better.
Full profiles: Idaho Falls, ID Metro Area · Billings, MT Metro Area · How this is calculated: methodology