Greenville receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
Greenville
Goldsboro
Opportunity
50 · Bottom 40%
vs36 · Bottom 13%
Growth
75 · Top 12%
vs60 · Top 33%
Climate
73 · Top 27%
vs74 · Top 25%
Physical resilience
38 · Bottom 27%
vs29 · Bottom 18%
Housing affordability
88 · Bottom 31%
vs97 · Top 42%
Access
89 · Top 26%
vs89 · Top 27%
Economic stability
44 · Bottom 41%
vs42 · Bottom 37%
Measured values
| Metric | Greenville | Goldsboro | Source period |
|---|---|---|---|
| Population | 177,193 | 118,652 | 2024 ACS 5-Year |
| Median household income | $58,188 | $59,733 | 2024 ACS 5-Year |
| Per capita income | $34,160 | $31,983 | 2024 ACS 5-Year |
| Population density | 272/sq mi | 214/sq mi | 2024 ACS 5-Year |
| Median home value | $208,900 | $178,700 | 2024 ACS 5-Year |
| Median gross rent | $993 | $965 | 2024 ACS 5-Year |
| Homeownership rate | 51.4% | 61.5% | 2024 ACS 5-Year |
| Unemployment rate | 4.0% | 3.7% | June 2026 |
| Employment change (year over year) | -0.4% | -3.1% | June 2026 |
| Bachelor's degree or higher | 33.8% | 21.7% | 2024 ACS 5-Year |
| Poverty rate | 19.8% | 17.3% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 1,769 | 884 | 12 months ending July 2026 |
| Permits per 1,000 residents | 10.0 | 7.5 | 12 months ending July 2026 |
| Permit change (year over year) | 20.7% | 4.2% | 12 months ending July 2026 |
| Average July high | 90°F | 91°F | 1991-2020 Normals |
| Average January low | 33°F | 35°F | 1991-2020 Normals |
| Annual precipitation | 53.4" | 52.3" | 1991-2020 Normals |
| Distance to major airport | 22 mi | 23 mi | NASR current cycle |
| Average commute | 23.1 min | 24.6 min | 2024 ACS 5-Year |
| Median age | 33.0 | 37.3 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Greenville
Elevated or high exposure: hurricane.
Goldsboro
Elevated or high exposure: hurricane.
Your best match
Weight what matters to you. Your preferences stay in this browser and never change either Area Score.
Greenville
65
Your Score
62
Area Score
Goldsboro
61
Your Score
56
Area Score
Select your priorities to see which of the two fits them better.
Full profiles: Greenville, NC Metro Area · Goldsboro, NC Metro Area · How this is calculated: methodology