Durant receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
Durant
Ada
Opportunity
48 · Bottom 32%
vs52 · Bottom 41%
Growth
74 · Top 11%
vs62 · Top 29%
Climate
63 · Bottom 27%
vs61 · Bottom 19%
Physical resilience
58 · Top 50%
vs49 · Bottom 40%
Housing affordability
80 · Bottom 49%
vs93 · Top 24%
Schools
75 · Top 19%
vs65 · Top 33%
Access
79 · Bottom 21%
vs77 · Bottom 19%
Economic stability
41 · Bottom 19%
vs42 · Bottom 20%
Measured values
| Metric | Durant | Ada | Source period |
|---|---|---|---|
| Population | 19,746 | 16,575 | 2024 ACS 5-Year |
| Median household income | $46,812 | $53,507 | 2024 ACS 5-Year |
| Per capita income | $27,593 | $30,713 | 2024 ACS 5-Year |
| Population density | 711/sq mi | 855/sq mi | 2024 ACS 5-Year |
| Median home value | $163,200 | $169,300 | 2024 ACS 5-Year |
| Median gross rent | $953 | $894 | 2024 ACS 5-Year |
| Homeownership rate | 46.2% | 45.3% | 2024 ACS 5-Year |
| Unemployment rate | 4.7% | 4.1% | June 2026 |
| Employment change (year over year) | -0.8% | -1.8% | June 2026 |
| Bachelor's degree or higher | 29.2% | 30.6% | 2024 ACS 5-Year |
| Poverty rate | 18.7% | 16.1% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 206 | 28 | 12 months ending July 2026 |
| Permits per 1,000 residents | 10.4 | 1.7 | 12 months ending July 2026 |
| Permit change (year over year) | 9.0% | 55.6% | 12 months ending July 2026 |
| Average July high | 94°F | 94°F | 1991-2020 Normals |
| Average January low | 30°F | 27°F | 1991-2020 Normals |
| Annual precipitation | 44.3" | 41.5" | 1991-2020 Normals |
| Distance to major airport | 42 mi | 38 mi | NASR current cycle |
| Average commute | 18.9 min | 15.5 min | 2024 ACS 5-Year |
| Median age | 34.0 | 32.3 | 2024 ACS 5-Year |
| Public schools | 12 | 19 | 2024-25 school year |
| Students per teacher | 15.63 | 14.60 | 2024-25 school year |
| Math proficiency | 31.6% | 27.7% | 2019-20 school year |
| Reading proficiency | 35.2% | 29.3% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 63.8% | 61.9% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Durant
Elevated or high exposure: ice storm, hail, drought.
Ada
Elevated or high exposure: ice storm, hail, drought.
Full profiles: Durant, OK · Ada, OK · How this is calculated: methodology