Whitefish Bay receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
Brown Deer
Whitefish Bay
Opportunity
63 · Top 35%
vs69 · Top 24%
Growth
22 · Bottom 9%
vs26 · Bottom 13%
Climate
61 · Bottom 18%
vs61 · Bottom 18%
Physical resilience
98 · Top 1%
vs98 · Top 1%
Housing affordability
100 · Top 8%
vs96 · Top 18%
Access
65 · Bottom 9%
vs62 · Bottom 8%
Economic stability
71 · Top 28%
vs82 · Top 4%
Measured values
| Metric | Brown Deer | Whitefish Bay | Source period |
|---|---|---|---|
| Population | 12,564 | 14,665 | 2024 ACS 5-Year |
| Median household income | $93,974 | $157,109 | 2024 ACS 5-Year |
| Per capita income | $47,108 | $78,966 | 2024 ACS 5-Year |
| Population density | 2,859/sq mi | 6,934/sq mi | 2024 ACS 5-Year |
| Median home value | $239,300 | $533,800 | 2024 ACS 5-Year |
| Median gross rent | $1,183 | $1,335 | 2024 ACS 5-Year |
| Homeownership rate | 65.2% | 83.1% | 2024 ACS 5-Year |
| Unemployment rate | 4.3% | 4.3% | June 2026 |
| Employment change (year over year) | 0.4% | 0.4% | June 2026 |
| Bachelor's degree or higher | 40.7% | 81.9% | 2024 ACS 5-Year |
| Poverty rate | 6.9% | 3.7% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 1 | 3 | 12 months ending July 2026 |
| Permits per 1,000 residents | 0.1 | 0.2 | 12 months ending July 2026 |
| Permit change (year over year) | -99.4% | 0.0% | 12 months ending July 2026 |
| Average July high | 82°F | 82°F | 1991-2020 Normals |
| Average January low | 17°F | 17°F | 1991-2020 Normals |
| Annual precipitation | 34.6" | 34.6" | 1991-2020 Normals |
| Distance to major airport | 63 mi | 69 mi | NASR current cycle |
| Average commute | 24.4 min | 22.8 min | 2024 ACS 5-Year |
| Median age | 40.5 | 40.5 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Your best match
Weight what matters to you. Your preferences stay in this browser and never change either Area Score.
Brown Deer
69
Your Score
70
Area Score
Whitefish Bay
71
Your Score
71
Area Score
Select your priorities to see which of the two fits them better.
Full profiles: Brown Deer, WI · Whitefish Bay, WI · How this is calculated: methodology