Brown Deer vs Shorewood
Which is the better fit for you?
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Brown Deer and Shorewood receive effectively the same standardized Area Score. Which fits you better depends on which dimensions you weight — the differences below are where they actually diverge.
If you are moving
What the difference in prices, rent, homes and weather comes to, using the published figures for the two places. Add your income to see what it would take to keep pace.
Moving from Brown Deer to Shorewood
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These are differences between published figures, not a forecast of your budget. Income and sales taxes, commuting, schools, insurance and the job you would actually get are not in them, and a price index describes a metropolitan area, so two places in one metro read the same. HUD’s rent is a benchmark for a new lease, not a listing.
Signals
Measured values
| Metric | Brown Deer | Shorewood | Source period |
|---|---|---|---|
| Population | 12,564 | 13,627 | 2024 ACS 5-Year |
| Median household income — the two are too close to separate | $93,974 ±$16,025 | $86,726 ±$14,162 | 2024 ACS 5-Year |
| Per capita income | $47,108 | $64,879 — more favorable | 2024 ACS 5-Year |
| Population density | 2,859/sq mi | 8,570/sq mi | 2024 ACS 5-Year |
| Median home value | $239,300 | $443,700 | 2024 ACS 5-Year |
| Median gross rent | $1,183 — more favorable | $1,347 | 2024 ACS 5-Year |
| Market rent, two bedroom | $1,338 | $1,338 | FY2026 |
| Cost of living index | 95.7 | 95.7 | 2023 |
| Homeownership rate | 65.2% | 45.6% | 2024 ACS 5-Year |
| Unemployment rate | 4.3% | 4.3% | July 2026 |
| Employment change (year over year) | +0.8% | +0.8% | July 2026 |
| Bachelor's degree or higher | 40.7% | 75.6% — more favorable | 2024 ACS 5-Year |
| Poverty rate — the two are too close to separate | 6.7% ±2% | 10.1% ±4% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 1 | 1 | 12 months ending July 2026 |
| Permits per 1,000 residents | 0.1 | 0.1 | 12 months ending July 2026 |
| Permit change (year over year) | −99.4% | −50.0% | 12 months ending July 2026 |
| Average July high | 82°F | 82°F | 1991-2020 Normals |
| Average January low | 17°F | 17°F | 1991-2020 Normals |
| Annual precipitation | 34.6" | 34.6" | 1991-2020 Normals |
| Distance to major airport | 63 mi — more favorable | 70 mi | NASR current cycle |
| Average commute — the two are too close to separate | 24.4 min ±1.9 min | 22.4 min ±1.4 min | 2024 ACS 5-Year |
| Median age | 40.5 | 38.6 | 2024 ACS 5-Year |
| Students per teacher | 15.8 | 15.8 | 2024-25 school year |
| Math proficiency | 27.3% | 27.3% | 2018-19 school year |
| Reading proficiency | 30.4% | 30.4% | 2018-19 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
3 rows above show both figures with a ± margin and neither in bold. Those come from the American Community Survey, which samples rather than counts, and the gap between the two is smaller than the uncertainty on the figures themselves — so the survey did not find a difference to report, and calling either one the winner would be reading a result out of noise.
The number of units permitted is not marked because the larger place always permits more; the per-resident rate is the fair comparison. The year-over-year change is not marked either: a percentage on fewer than 300 units swings on a handful of permits.
Your best match
Weight what matters to you. Your preferences stay in this browser and never change either Area Score.
Select your priorities to see which of the two fits them better.
Full profiles: Brown Deer, WI · Shorewood, WI · How this is calculated: methodology