93654 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
93654
93637
Opportunity
36 · Bottom 15%
vs29 · Bottom 8%
Growth
38 · Bottom 29%
vs43 · Bottom 39%
Climate
70 · Bottom 48%
vs70 · Bottom 48%
Physical resilience
12 · Bottom 9%
vs4 · Bottom 1%
Housing affordability
63 · Bottom 26%
vs64 · Bottom 27%
Access
89 · Bottom 36%
vs83 · Bottom 26%
Economic stability
43 · Bottom 23%
vs39 · Bottom 18%
Measured values
| Metric | 93654 | 93637 | Source period |
|---|---|---|---|
| Population | 31,876 | 43,785 | 2024 ACS 5-Year |
| Median household income | $65,574 | $71,724 | 2024 ACS 5-Year |
| Per capita income | $26,105 | $29,357 | 2024 ACS 5-Year |
| Population density | 317/sq mi | 156/sq mi | 2024 ACS 5-Year |
| Median home value | $351,200 | $384,200 | 2024 ACS 5-Year |
| Median gross rent | $1,291 | $1,383 | 2024 ACS 5-Year |
| Homeownership rate | 55.8% | 59.0% | 2024 ACS 5-Year |
| Unemployment rate | 13.9% | 7.8% | June 2026 |
| Employment change (year over year) | -0.4% | -1.2% | June 2026 |
| Bachelor's degree or higher | 17.0% | 14.2% | 2024 ACS 5-Year |
| Poverty rate | 22.2% | 22.5% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 22 | 123 | 12 months ending July 2026 |
| Permits per 1,000 residents | 0.9 | 1.8 | 12 months ending July 2026 |
| Permit change (year over year) | -26.7% | -7.5% | 12 months ending July 2026 |
| Average July high | 98°F | 98°F | 1991-2020 Normals |
| Average January low | 41°F | 39°F | 1991-2020 Normals |
| Annual precipitation | 11.0" | 10.8" | 1991-2020 Normals |
| Distance to major airport | 19 mi | 28 mi | NASR current cycle |
| Average commute | 28.0 min | 23.2 min | 2024 ACS 5-Year |
| Median age | 33.2 | 32.3 | 2024 ACS 5-Year |
| Public schools | 15 | 15 | 2024-25 school year |
| Students per teacher | 22.75 | 19.86 | 2024-25 school year |
| Free or reduced-price lunch eligibility | 85.3% | 88.1% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
93654
Elevated or high exposure: earthquake, drought.
93637
Elevated or high exposure: drought, wildfire, heat wave.
Full profiles: 93654 — Reedley, CA · 93637 — Madera, CA · How this is calculated: methodology