72032 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
76240
72032
Opportunity
71 · Top 19%
vs71 · Top 19%
Growth
49 · Bottom 47%
vs57 · Top 38%
Climate
63 · Bottom 26%
vs68 · Bottom 44%
Physical resilience
50 · Bottom 42%
vs49 · Bottom 41%
Housing affordability
98 · Top 14%
vs96 · Top 18%
Access
77 · Bottom 18%
vs81 · Bottom 23%
Economic stability
47 · Bottom 29%
vs47 · Bottom 29%
Measured values
| Metric | 76240 | 72032 | Source period |
|---|---|---|---|
| Population | 29,419 | 34,469 | 2024 ACS 5-Year |
| Median household income | $71,502 | $64,695 | 2024 ACS 5-Year |
| Per capita income | $39,424 | $30,831 | 2024 ACS 5-Year |
| Population density | 80/sq mi | 301/sq mi | 2024 ACS 5-Year |
| Median home value | $227,100 | $209,800 | 2024 ACS 5-Year |
| Median gross rent | $1,068 | $992 | 2024 ACS 5-Year |
| Homeownership rate | 67.4% | 63.4% | 2024 ACS 5-Year |
| Unemployment rate | 3.9% | 4.1% | June 2026 |
| Employment change (year over year) | 0.7% | 2.2% | June 2026 |
| Bachelor's degree or higher | 24.1% | 30.2% | 2024 ACS 5-Year |
| Poverty rate | 16.2% | 15.5% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 20 | 297 | 12 months ending July 2026 |
| Permits per 1,000 residents | 1.1 | 4.4 | 12 months ending July 2026 |
| Permit change (year over year) | -79.2% | -50.7% | 12 months ending July 2026 |
| Average July high | 96°F | 91°F | 1991-2020 Normals |
| Average January low | 32°F | 32°F | 1991-2020 Normals |
| Annual precipitation | 35.6" | 51.8" | 1991-2020 Normals |
| Distance to major airport | 45 mi | 25 mi | NASR current cycle |
| Average commute | 25.5 min | 25.9 min | 2024 ACS 5-Year |
| Median age | 40.0 | 33.8 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
76240
Elevated or high exposure: drought, hail, wildfire.
72032
Elevated or high exposure: ice storm.
Full profiles: 76240 — Gainesville, TX · 72032 — Conway, AR · How this is calculated: methodology