74820 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
74820
72802
Opportunity
54 · Bottom 49%
vs53 · Bottom 46%
Growth
61 · Top 32%
vs59 · Top 34%
Climate
61 · Bottom 19%
vs65 · Bottom 35%
Physical resilience
49 · Bottom 40%
vs37 · Bottom 30%
Housing affordability
100 · Top 9%
vs98 · Top 14%
Access
79 · Bottom 20%
vs63 · Bottom 8%
Economic stability
47 · Bottom 30%
vs41 · Bottom 21%
Measured values
| Metric | 74820 | 72802 | Source period |
|---|---|---|---|
| Population | 31,943 | 23,283 | 2024 ACS 5-Year |
| Median household income | $62,357 | $64,110 | 2024 ACS 5-Year |
| Per capita income | $32,719 | $34,476 | 2024 ACS 5-Year |
| Population density | 112/sq mi | 169/sq mi | 2024 ACS 5-Year |
| Median home value | $181,400 | $203,400 | 2024 ACS 5-Year |
| Median gross rent | $891 | $888 | 2024 ACS 5-Year |
| Homeownership rate | 63.2% | 77.3% | 2024 ACS 5-Year |
| Unemployment rate | 4.1% | 5.2% | June 2026 |
| Employment change (year over year) | -1.8% | 0.9% | June 2026 |
| Bachelor's degree or higher | 31.2% | 30.8% | 2024 ACS 5-Year |
| Poverty rate | 12.0% | 16.1% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 28 | 50 | 12 months ending July 2026 |
| Permits per 1,000 residents | 1.7 | 1.7 | 12 months ending July 2026 |
| Permit change (year over year) | 55.6% | 72.4% | 12 months ending July 2026 |
| Average July high | 94°F | 93°F | 1991-2020 Normals |
| Average January low | 27°F | 30°F | 1991-2020 Normals |
| Annual precipitation | 41.5" | 46.4" | 1991-2020 Normals |
| Distance to major airport | 39 mi | 63 mi | NASR current cycle |
| Average commute | 18.4 min | 22.4 min | 2024 ACS 5-Year |
| Median age | 37.0 | 40.0 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
74820
Elevated or high exposure: ice storm, hail, drought.
72802
Elevated or high exposure: ice storm, earthquake, inland flooding.
Full profiles: 74820 — Ada, OK · 72802 — Russellville, AR · How this is calculated: methodology