73533 and 73401 receive effectively the same standardized Area Score. Which fits you better depends on which dimensions you weight — the differences below are where they actually diverge.
Signals
73533
73401
Opportunity
21 · Bottom 3%
vs20 · Bottom 2%
Growth
42 · Bottom 37%
vs48 · Bottom 46%
Climate
62 · Bottom 25%
vs64 · Bottom 33%
Physical resilience
50 · Bottom 43%
vs49 · Bottom 41%
Housing affordability
100 · Top 9%
vs94 · Top 23%
Schools
46 · Bottom 43%
vs35 · Bottom 29%
Access
84 · Bottom 28%
vs100 · Top 4%
Economic stability
30 · Bottom 8%
vs42 · Bottom 22%
Measured values
| Metric | 73533 | 73401 | Source period |
|---|---|---|---|
| Population | 27,618 | 36,833 | 2024 ACS 5-Year |
| Median household income | $59,906 | $61,989 | 2024 ACS 5-Year |
| Per capita income | $35,590 | $35,076 | 2024 ACS 5-Year |
| Population density | 84/sq mi | 105/sq mi | 2024 ACS 5-Year |
| Median home value | $144,500 | $200,200 | 2024 ACS 5-Year |
| Median gross rent | $892 | $1,006 | 2024 ACS 5-Year |
| Homeownership rate | 71.2% | 63.2% | 2024 ACS 5-Year |
| Unemployment rate | 5.1% | 6.1% | June 2026 |
| Employment change (year over year) | -3.2% | -4.1% | June 2026 |
| Bachelor's degree or higher | 20.5% | 22.4% | 2024 ACS 5-Year |
| Poverty rate | 18.6% | 15.6% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 27 | 53 | 12 months ending July 2026 |
| Permits per 1,000 residents | 1.2 | 2.1 | 12 months ending July 2026 |
| Permit change (year over year) | 0.0% | -3.6% | 12 months ending July 2026 |
| Average July high | 94°F | 94°F | 1991-2020 Normals |
| Average January low | 28°F | 32°F | 1991-2020 Normals |
| Annual precipitation | 37.1" | 39.8" | 1991-2020 Normals |
| Distance to major airport | 32 mi | 8 mi | NASR current cycle |
| Average commute | 23.0 min | 20.7 min | 2024 ACS 5-Year |
| Median age | 40.6 | 38.1 | 2024 ACS 5-Year |
| Public schools | 11 | 14 | 2024-25 school year |
| Students per teacher | 16.82 | 18.55 | 2024-25 school year |
| Math proficiency | 29.1% | 22.3% | 2019-20 school year |
| Reading proficiency | 23.1% | 24.5% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 64.0% | 72.1% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
73533
Elevated or high exposure: hail, wildfire, ice storm.
73401
Elevated or high exposure: hail, ice storm, strong wind.
Full profiles: 73533 — Duncan, OK · 73401 — Ardmore, OK · How this is calculated: methodology