73401 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
73507
73401
Opportunity
32 · Bottom 11%
vs20 · Bottom 2%
Growth
41 · Bottom 35%
vs48 · Bottom 46%
Climate
54 · Bottom 2%
vs64 · Bottom 33%
Physical resilience
38 · Bottom 30%
vs49 · Bottom 41%
Housing affordability
100 · Top 9%
vs94 · Top 23%
Schools
26 · Bottom 17%
vs35 · Bottom 29%
Access
97 · Top 25%
vs100 · Top 4%
Economic stability
33 · Bottom 11%
vs42 · Bottom 22%
Measured values
| Metric | 73507 | 73401 | Source period |
|---|---|---|---|
| Population | 21,046 | 36,833 | 2024 ACS 5-Year |
| Median household income | $62,132 | $61,989 | 2024 ACS 5-Year |
| Per capita income | $33,087 | $35,076 | 2024 ACS 5-Year |
| Population density | 86/sq mi | 105/sq mi | 2024 ACS 5-Year |
| Median home value | $158,800 | $200,200 | 2024 ACS 5-Year |
| Median gross rent | $932 | $1,006 | 2024 ACS 5-Year |
| Homeownership rate | 57.9% | 63.2% | 2024 ACS 5-Year |
| Unemployment rate | 5.1% | 6.1% | June 2026 |
| Employment change (year over year) | -2.0% | -4.1% | June 2026 |
| Bachelor's degree or higher | 27.1% | 22.4% | 2024 ACS 5-Year |
| Poverty rate | 17.8% | 15.6% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 126 | 53 | 12 months ending July 2026 |
| Permits per 1,000 residents | 1.4 | 2.1 | 12 months ending July 2026 |
| Permit change (year over year) | -6.7% | -3.6% | 12 months ending July 2026 |
| Average July high | 97°F | 94°F | 1991-2020 Normals |
| Average January low | 27°F | 32°F | 1991-2020 Normals |
| Annual precipitation | 27.5" | 39.8" | 1991-2020 Normals |
| Distance to major airport | 12 mi | 8 mi | NASR current cycle |
| Average commute | 20.0 min | 20.7 min | 2024 ACS 5-Year |
| Median age | 39.1 | 38.1 | 2024 ACS 5-Year |
| Public schools | 7 | 14 | 2024-25 school year |
| Students per teacher | 15.20 | 18.55 | 2024-25 school year |
| Math proficiency | 12.5% | 22.3% | 2019-20 school year |
| Reading proficiency | 21.0% | 24.5% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 79.1% | 72.1% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
73507
Elevated or high exposure: strong wind, ice storm, tornado.
73401
Elevated or high exposure: hail, ice storm, strong wind.
Full profiles: 73507 — Lawton, OK · 73401 — Ardmore, OK · How this is calculated: methodology