73401 and 73533 receive effectively the same standardized Area Score. Which fits you better depends on which dimensions you weight — the differences below are where they actually diverge.
Signals
73401
73533
Opportunity
20 · Bottom 2%
vs21 · Bottom 3%
Growth
48 · Bottom 46%
vs42 · Bottom 37%
Climate
64 · Bottom 33%
vs62 · Bottom 25%
Physical resilience
49 · Bottom 41%
vs50 · Bottom 43%
Housing affordability
94 · Top 23%
vs100 · Top 9%
Schools
35 · Bottom 29%
vs46 · Bottom 43%
Access
100 · Top 4%
vs84 · Bottom 28%
Economic stability
42 · Bottom 22%
vs30 · Bottom 8%
Measured values
| Metric | 73401 | 73533 | Source period |
|---|---|---|---|
| Population | 36,833 | 27,618 | 2024 ACS 5-Year |
| Median household income | $61,989 | $59,906 | 2024 ACS 5-Year |
| Per capita income | $35,076 | $35,590 | 2024 ACS 5-Year |
| Population density | 105/sq mi | 84/sq mi | 2024 ACS 5-Year |
| Median home value | $200,200 | $144,500 | 2024 ACS 5-Year |
| Median gross rent | $1,006 | $892 | 2024 ACS 5-Year |
| Homeownership rate | 63.2% | 71.2% | 2024 ACS 5-Year |
| Unemployment rate | 6.1% | 5.1% | June 2026 |
| Employment change (year over year) | -4.1% | -3.2% | June 2026 |
| Bachelor's degree or higher | 22.4% | 20.5% | 2024 ACS 5-Year |
| Poverty rate | 15.6% | 18.6% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 53 | 27 | 12 months ending July 2026 |
| Permits per 1,000 residents | 2.1 | 1.2 | 12 months ending July 2026 |
| Permit change (year over year) | -3.6% | 0.0% | 12 months ending July 2026 |
| Average July high | 94°F | 94°F | 1991-2020 Normals |
| Average January low | 32°F | 28°F | 1991-2020 Normals |
| Annual precipitation | 39.8" | 37.1" | 1991-2020 Normals |
| Distance to major airport | 8 mi | 32 mi | NASR current cycle |
| Average commute | 20.7 min | 23.0 min | 2024 ACS 5-Year |
| Median age | 38.1 | 40.6 | 2024 ACS 5-Year |
| Public schools | 14 | 11 | 2024-25 school year |
| Students per teacher | 18.55 | 16.82 | 2024-25 school year |
| Math proficiency | 22.3% | 29.1% | 2019-20 school year |
| Reading proficiency | 24.5% | 23.1% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 72.1% | 64.0% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
73401
Elevated or high exposure: hail, ice storm, strong wind.
73533
Elevated or high exposure: hail, wildfire, ice storm.
Full profiles: 73401 — Ardmore, OK · 73533 — Duncan, OK · How this is calculated: methodology