73401 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
73401
73507
Opportunity
20 · Bottom 2%
vs32 · Bottom 11%
Growth
48 · Bottom 46%
vs41 · Bottom 35%
Climate
64 · Bottom 33%
vs54 · Bottom 2%
Physical resilience
49 · Bottom 41%
vs38 · Bottom 30%
Housing affordability
94 · Top 23%
vs100 · Top 9%
Schools
35 · Bottom 29%
vs26 · Bottom 17%
Access
100 · Top 4%
vs97 · Top 25%
Economic stability
42 · Bottom 22%
vs33 · Bottom 11%
Measured values
| Metric | 73401 | 73507 | Source period |
|---|---|---|---|
| Population | 36,833 | 21,046 | 2024 ACS 5-Year |
| Median household income | $61,989 | $62,132 | 2024 ACS 5-Year |
| Per capita income | $35,076 | $33,087 | 2024 ACS 5-Year |
| Population density | 105/sq mi | 86/sq mi | 2024 ACS 5-Year |
| Median home value | $200,200 | $158,800 | 2024 ACS 5-Year |
| Median gross rent | $1,006 | $932 | 2024 ACS 5-Year |
| Homeownership rate | 63.2% | 57.9% | 2024 ACS 5-Year |
| Unemployment rate | 6.1% | 5.1% | June 2026 |
| Employment change (year over year) | -4.1% | -2.0% | June 2026 |
| Bachelor's degree or higher | 22.4% | 27.1% | 2024 ACS 5-Year |
| Poverty rate | 15.6% | 17.8% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 53 | 126 | 12 months ending July 2026 |
| Permits per 1,000 residents | 2.1 | 1.4 | 12 months ending July 2026 |
| Permit change (year over year) | -3.6% | -6.7% | 12 months ending July 2026 |
| Average July high | 94°F | 97°F | 1991-2020 Normals |
| Average January low | 32°F | 27°F | 1991-2020 Normals |
| Annual precipitation | 39.8" | 27.5" | 1991-2020 Normals |
| Distance to major airport | 8 mi | 12 mi | NASR current cycle |
| Average commute | 20.7 min | 20.0 min | 2024 ACS 5-Year |
| Median age | 38.1 | 39.1 | 2024 ACS 5-Year |
| Public schools | 14 | 7 | 2024-25 school year |
| Students per teacher | 18.55 | 15.20 | 2024-25 school year |
| Math proficiency | 22.3% | 12.5% | 2019-20 school year |
| Reading proficiency | 24.5% | 21.0% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 72.1% | 79.1% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
73401
Elevated or high exposure: hail, ice storm, strong wind.
73507
Elevated or high exposure: strong wind, ice storm, tornado.
Full profiles: 73401 — Ardmore, OK · 73507 — Lawton, OK · How this is calculated: methodology