38651 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
73026
38651
Opportunity
61 · Top 38%
vs62 · Top 35%
Growth
61 · Top 31%
vs63 · Top 27%
Climate
62 · Bottom 22%
vs68 · Bottom 42%
Physical resilience
50 · Bottom 42%
vs57 · Bottom 48%
Housing affordability
100 · Top 9%
vs96 · Top 18%
Access
91 · Bottom 45%
vs98 · Top 22%
Economic stability
55 · Bottom 41%
vs70 · Top 30%
Measured values
| Metric | 73026 | 38651 | Source period |
|---|---|---|---|
| Population | 11,216 | 8,731 | 2024 ACS 5-Year |
| Median household income | $94,014 | $98,760 | 2024 ACS 5-Year |
| Per capita income | $43,447 | $42,592 | 2024 ACS 5-Year |
| Population density | 103/sq mi | 265/sq mi | 2024 ACS 5-Year |
| Median home value | $274,400 | $328,000 | 2024 ACS 5-Year |
| Median gross rent | $1,219 | $796 | 2024 ACS 5-Year |
| Homeownership rate | 94.2% | 92.4% | 2024 ACS 5-Year |
| Unemployment rate | 4.2% | 4.0% | June 2026 |
| Employment change (year over year) | -1.6% | -1.5% | June 2026 |
| Bachelor's degree or higher | 33.9% | 30.2% | 2024 ACS 5-Year |
| Poverty rate | 8.0% | 6.9% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 455 | 113 | 12 months ending July 2026 |
| Permits per 1,000 residents | 3.5 | 6.3 | 12 months ending July 2026 |
| Permit change (year over year) | 26.0% | -28.0% | 12 months ending July 2026 |
| Average July high | 93°F | 92°F | 1991-2020 Normals |
| Average January low | 27°F | 33°F | 1991-2020 Normals |
| Annual precipitation | 36.4" | 54.9" | 1991-2020 Normals |
| Distance to major airport | 21 mi | 10 mi | NASR current cycle |
| Average commute | 31.5 min | 34.3 min | 2024 ACS 5-Year |
| Median age | 44.7 | 38.8 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
73026
Elevated or high exposure: ice storm, hail, tornado.
38651
Elevated or high exposure: earthquake.
Full profiles: 73026 — Norman, OK · 38651 — Hernando, MS · How this is calculated: methodology