74701 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
73018
74701
Opportunity
47 · Bottom 34%
vs50 · Bottom 41%
Growth
71 · Top 13%
vs74 · Top 10%
Climate
57 · Bottom 9%
vs63 · Bottom 28%
Physical resilience
41 · Bottom 32%
vs59 · Top 49%
Housing affordability
98 · Top 14%
vs89 · Top 33%
Schools
76 · Top 18%
vs72 · Top 24%
Access
86 · Bottom 30%
vs79 · Bottom 20%
Economic stability
36 · Bottom 14%
vs44 · Bottom 24%
Measured values
| Metric | 73018 | 74701 | Source period |
|---|---|---|---|
| Population | 20,505 | 27,497 | 2024 ACS 5-Year |
| Median household income | $56,484 | $58,036 | 2024 ACS 5-Year |
| Per capita income | $30,519 | $28,836 | 2024 ACS 5-Year |
| Population density | 132/sq mi | 156/sq mi | 2024 ACS 5-Year |
| Median home value | $141,400 | $206,600 | 2024 ACS 5-Year |
| Median gross rent | $887 | $962 | 2024 ACS 5-Year |
| Homeownership rate | 59.7% | 56.7% | 2024 ACS 5-Year |
| Unemployment rate | 4.2% | 4.7% | June 2026 |
| Employment change (year over year) | -1.4% | -0.8% | June 2026 |
| Bachelor's degree or higher | 21.6% | 30.6% | 2024 ACS 5-Year |
| Poverty rate | 16.3% | 16.1% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 148 | 206 | 12 months ending July 2026 |
| Permits per 1,000 residents | 8.9 | 10.4 | 12 months ending July 2026 |
| Permit change (year over year) | -6.9% | 9.0% | 12 months ending July 2026 |
| Average July high | 97°F | 94°F | 1991-2020 Normals |
| Average January low | 27°F | 30°F | 1991-2020 Normals |
| Annual precipitation | 36.6" | 44.3" | 1991-2020 Normals |
| Distance to major airport | 31 mi | 42 mi | NASR current cycle |
| Average commute | 22.0 min | 20.4 min | 2024 ACS 5-Year |
| Median age | 38.1 | 34.3 | 2024 ACS 5-Year |
| Public schools | 7 | 12 | 2024-25 school year |
| Students per teacher | 15.80 | 15.63 | 2024-25 school year |
| Math proficiency | 35.7% | 31.6% | 2019-20 school year |
| Reading proficiency | 33.3% | 35.2% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 73.4% | 63.8% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
73018
Elevated or high exposure: ice storm, hail, wildfire.
74701
Elevated or high exposure: ice storm, hail, drought.
Full profiles: 73018 — Chickasha, OK · 74701 — Durant, OK · How this is calculated: methodology