72712 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
72758
72712
Opportunity
91 · Top 1%
vs93 · Top 1%
Growth
78 · Top 6%
vs92 · Top 1%
Climate
73 · Top 39%
vs73 · Top 39%
Physical resilience
58 · Top 50%
vs58 · Top 50%
Housing affordability
88 · Top 37%
vs86 · Top 41%
Access
98 · Top 21%
vs98 · Top 21%
Economic stability
65 · Top 40%
vs75 · Top 21%
Measured values
| Metric | 72758 | 72712 | Source period |
|---|---|---|---|
| Population | 48,233 | 38,690 | 2024 ACS 5-Year |
| Median household income | $99,147 | $110,514 | 2024 ACS 5-Year |
| Per capita income | $49,776 | $60,668 | 2024 ACS 5-Year |
| Population density | 1,540/sq mi | 746/sq mi | 2024 ACS 5-Year |
| Median home value | $407,600 | $471,700 | 2024 ACS 5-Year |
| Median gross rent | $1,378 | $1,294 | 2024 ACS 5-Year |
| Homeownership rate | 58.6% | 58.5% | 2024 ACS 5-Year |
| Unemployment rate | 3.2% | 3.2% | June 2026 |
| Employment change (year over year) | 4.2% | 4.2% | June 2026 |
| Bachelor's degree or higher | 42.3% | 50.5% | 2024 ACS 5-Year |
| Poverty rate | 9.8% | 4.7% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 721 | 2,078 | 12 months ending July 2026 |
| Permits per 1,000 residents | 9.9 | 35.7 | 12 months ending July 2026 |
| Permit change (year over year) | 19.6% | 107.6% | 12 months ending July 2026 |
| Average July high | 90°F | 90°F | 1991-2020 Normals |
| Average January low | 27°F | 27°F | 1991-2020 Normals |
| Annual precipitation | 45.4" | 45.4" | 1991-2020 Normals |
| Distance to major airport | 9 mi | 9 mi | NASR current cycle |
| Average commute | 19.7 min | 20.1 min | 2024 ACS 5-Year |
| Median age | 33.7 | 35.6 | 2024 ACS 5-Year |
| Public schools | 20 | 24 | 2024-25 school year |
| Students per teacher | 14.07 | 14.45 | 2024-25 school year |
| Free or reduced-price lunch eligibility | 41.1% | 18.2% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
72758
Elevated or high exposure: ice storm, cold wave.
72712
Elevated or high exposure: ice storm, cold wave.
Full profiles: 72758 — Rogers, AR · 72712 — Bentonville, AR · How this is calculated: methodology