72745 and 72704 receive effectively the same standardized Area Score. Which fits you better depends on which dimensions you weight — the differences below are where they actually diverge.
Signals
72745
72704
Opportunity
83 · Top 4%
vs84 · Top 4%
Growth
84 · Top 2%
vs82 · Top 3%
Climate
73 · Top 39%
vs73 · Top 39%
Physical resilience
58 · Top 50%
vs65 · Top 43%
Housing affordability
99 · Top 11%
vs95 · Top 21%
Access
97 · Top 25%
vs97 · Top 32%
Economic stability
76 · Top 18%
vs74 · Top 22%
Measured values
| Metric | 72745 | 72704 | Source period |
|---|---|---|---|
| Population | 15,447 | 32,497 | 2024 ACS 5-Year |
| Median household income | $91,207 | $96,014 | 2024 ACS 5-Year |
| Per capita income | $37,963 | $52,250 | 2024 ACS 5-Year |
| Population density | 485/sq mi | 422/sq mi | 2024 ACS 5-Year |
| Median home value | $281,800 | $331,100 | 2024 ACS 5-Year |
| Median gross rent | $1,159 | $1,206 | 2024 ACS 5-Year |
| Homeownership rate | 71.4% | 65.5% | 2024 ACS 5-Year |
| Unemployment rate | 3.5% | 4.0% | June 2026 |
| Employment change (year over year) | 4.2% | 4.2% | June 2026 |
| Bachelor's degree or higher | 23.6% | 52.9% | 2024 ACS 5-Year |
| Poverty rate | 6.4% | 8.3% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 221 | 2,340 | 12 months ending July 2026 |
| Permits per 1,000 residents | 20.4 | 23.6 | 12 months ending July 2026 |
| Permit change (year over year) | -10.2% | -4.8% | 12 months ending July 2026 |
| Average July high | 90°F | 89°F | 1991-2020 Normals |
| Average January low | 27°F | 25°F | 1991-2020 Normals |
| Annual precipitation | 45.4" | 47.0" | 1991-2020 Normals |
| Distance to major airport | 12 mi | 12 mi | NASR current cycle |
| Average commute | 22.4 min | 23.2 min | 2024 ACS 5-Year |
| Median age | 33.5 | 33.9 | 2024 ACS 5-Year |
| Public schools | 2 | 6 | 2024-25 school year |
| Students per teacher | 13.30 | 18.59 | 2024-25 school year |
| Free or reduced-price lunch eligibility | 57.6% | 44.3% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
72745
Elevated or high exposure: ice storm, cold wave.
72704
Elevated or high exposure: ice storm.
Full profiles: 72745 — Lowell, AR · 72704 — Fayetteville, AR · How this is calculated: methodology