72704 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
72704
72714
Opportunity
84 · Top 4%
vs82 · Top 6%
Growth
82 · Top 3%
vs80 · Top 4%
Climate
73 · Top 39%
vs73 · Top 39%
Physical resilience
65 · Top 43%
vs58 · Top 50%
Housing affordability
95 · Top 21%
vs100 · Top 9%
Access
97 · Top 32%
vs96 · Top 35%
Economic stability
74 · Top 22%
vs71 · Top 29%
Measured values
| Metric | 72704 | 72714 | Source period |
|---|---|---|---|
| Population | 32,497 | 14,350 | 2024 ACS 5-Year |
| Median household income | $96,014 | $103,125 | 2024 ACS 5-Year |
| Per capita income | $52,250 | $50,939 | 2024 ACS 5-Year |
| Population density | 422/sq mi | 784/sq mi | 2024 ACS 5-Year |
| Median home value | $331,100 | $306,600 | 2024 ACS 5-Year |
| Median gross rent | $1,206 | $1,338 | 2024 ACS 5-Year |
| Homeownership rate | 65.5% | 86.8% | 2024 ACS 5-Year |
| Unemployment rate | 4.0% | 4.2% | June 2026 |
| Employment change (year over year) | 4.2% | 4.2% | June 2026 |
| Bachelor's degree or higher | 52.9% | 41.5% | 2024 ACS 5-Year |
| Poverty rate | 8.3% | 3.0% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 2,340 | 708 | 12 months ending July 2026 |
| Permits per 1,000 residents | 23.6 | 22.3 | 12 months ending July 2026 |
| Permit change (year over year) | -4.8% | -16.5% | 12 months ending July 2026 |
| Average July high | 89°F | 90°F | 1991-2020 Normals |
| Average January low | 25°F | 27°F | 1991-2020 Normals |
| Annual precipitation | 47.0" | 45.4" | 1991-2020 Normals |
| Distance to major airport | 12 mi | 14 mi | NASR current cycle |
| Average commute | 23.2 min | 29.6 min | 2024 ACS 5-Year |
| Median age | 33.9 | 42.1 | 2024 ACS 5-Year |
| Public schools | 6 | 1 | 2024-25 school year |
| Students per teacher | 18.59 | 19.63 | 2024-25 school year |
| Free or reduced-price lunch eligibility | 44.3% | 19.4% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
72704
Elevated or high exposure: ice storm.
72714
Elevated or high exposure: ice storm, cold wave.
Full profiles: 72704 — Fayetteville, AR · 72714 — Bella Vista, AR · How this is calculated: methodology