72704 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
72704
37127
Opportunity
84 · Top 4%
vs79 · Top 8%
Growth
82 · Top 3%
vs79 · Top 5%
Climate
73 · Top 39%
vs71 · Top 49%
Physical resilience
65 · Top 43%
vs60 · Top 48%
Housing affordability
95 · Top 21%
vs87 · Top 38%
Access
97 · Top 32%
vs91 · Bottom 44%
Economic stability
74 · Top 22%
vs77 · Top 17%
Measured values
| Metric | 72704 | 37127 | Source period |
|---|---|---|---|
| Population | 32,497 | 21,499 | 2024 ACS 5-Year |
| Median household income | $96,014 | $91,401 | 2024 ACS 5-Year |
| Per capita income | $52,250 | $35,238 | 2024 ACS 5-Year |
| Population density | 422/sq mi | 457/sq mi | 2024 ACS 5-Year |
| Median home value | $331,100 | $375,400 | 2024 ACS 5-Year |
| Median gross rent | $1,206 | $1,376 | 2024 ACS 5-Year |
| Homeownership rate | 65.5% | 76.6% | 2024 ACS 5-Year |
| Unemployment rate | 4.0% | 3.3% | June 2026 |
| Employment change (year over year) | 4.2% | -0.4% | June 2026 |
| Bachelor's degree or higher | 52.9% | 40.3% | 2024 ACS 5-Year |
| Poverty rate | 8.3% | 6.3% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 2,340 | 1,489 | 12 months ending July 2026 |
| Permits per 1,000 residents | 23.6 | 9.2 | 12 months ending July 2026 |
| Permit change (year over year) | -4.8% | 8.8% | 12 months ending July 2026 |
| Average July high | 89°F | 91°F | 1991-2020 Normals |
| Average January low | 25°F | 30°F | 1991-2020 Normals |
| Annual precipitation | 47.0" | 50.5" | 1991-2020 Normals |
| Distance to major airport | 12 mi | 19 mi | NASR current cycle |
| Average commute | 23.2 min | 31.0 min | 2024 ACS 5-Year |
| Median age | 33.9 | 34.1 | 2024 ACS 5-Year |
| Public schools | 6 | 2 | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
72704
Elevated or high exposure: ice storm.
37127
Elevated or high exposure: earthquake.
Full profiles: 72704 — Fayetteville, AR · 37127 — Murfreesboro, TN · How this is calculated: methodology