54304 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
53714
54304
Opportunity
73 · Top 16%
vs76 · Top 12%
Growth
71 · Top 15%
vs64 · Top 26%
Climate
57 · Bottom 8%
vs57 · Bottom 8%
Physical resilience
97 · Top 2%
vs94 · Top 4%
Housing affordability
80 · Top 50%
vs95 · Top 21%
Schools
31 · Bottom 24%
vs35 · Bottom 29%
Access
97 · Top 32%
vs97 · Top 32%
Economic stability
65 · Top 41%
vs63 · Top 44%
Measured values
| Metric | 53714 | 54304 | Source period |
|---|---|---|---|
| Population | 16,169 | 28,502 | 2024 ACS 5-Year |
| Median household income | $71,519 | $63,865 | 2024 ACS 5-Year |
| Per capita income | $41,551 | $38,684 | 2024 ACS 5-Year |
| Population density | 3,473/sq mi | 2,444/sq mi | 2024 ACS 5-Year |
| Median home value | $306,900 | $220,600 | 2024 ACS 5-Year |
| Median gross rent | $1,210 | $933 | 2024 ACS 5-Year |
| Homeownership rate | 55.4% | 57.4% | 2024 ACS 5-Year |
| Unemployment rate | 3.0% | 3.1% | June 2026 |
| Employment change (year over year) | -0.3% | 2.1% | June 2026 |
| Bachelor's degree or higher | 42.1% | 29.8% | 2024 ACS 5-Year |
| Poverty rate | 13.3% | 14.5% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 3,111 | 50 | 12 months ending July 2026 |
| Permits per 1,000 residents | 11.2 | 2.9 | 12 months ending July 2026 |
| Permit change (year over year) | 14.7% | 22.0% | 12 months ending July 2026 |
| Average July high | 82°F | 81°F | 1991-2020 Normals |
| Average January low | 12°F | 11°F | 1991-2020 Normals |
| Annual precipitation | 37.1" | 31.6" | 1991-2020 Normals |
| Distance to major airport | 3 mi | 3 mi | NASR current cycle |
| Average commute | 23.8 min | 19.7 min | 2024 ACS 5-Year |
| Median age | 40.9 | 37.6 | 2024 ACS 5-Year |
| Public schools | 4 | 9 | 2024-25 school year |
| Students per teacher | 10.88 | 13.89 | 2024-25 school year |
| Math proficiency | 19.0% | 27.7% | 2019-20 school year |
| Reading proficiency | 25.9% | 27.3% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 61.2% | 45.6% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Full profiles: 53714 — Madison, WI · 54304 — Ashwaubenon, WI · How this is calculated: methodology