35404 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
38301
35404
Opportunity
37 · Bottom 16%
vs38 · Bottom 18%
Growth
53 · Top 45%
vs60 · Top 34%
Climate
75 · Top 31%
vs72 · Top 40%
Physical resilience
66 · Top 42%
vs59 · Top 49%
Housing affordability
77 · Bottom 45%
vs69 · Bottom 34%
Access
65 · Bottom 9%
vs72 · Bottom 14%
Economic stability
27 · Bottom 6%
vs32 · Bottom 10%
Measured values
| Metric | 38301 | 35404 | Source period |
|---|---|---|---|
| Population | 33,536 | 22,445 | 2024 ACS 5-Year |
| Median household income | $43,227 | $48,932 | 2024 ACS 5-Year |
| Per capita income | $24,525 | $28,483 | 2024 ACS 5-Year |
| Population density | 222/sq mi | 1,348/sq mi | 2024 ACS 5-Year |
| Median home value | $132,900 | $197,500 | 2024 ACS 5-Year |
| Median gross rent | $998 | $1,072 | 2024 ACS 5-Year |
| Homeownership rate | 51.1% | 43.5% | 2024 ACS 5-Year |
| Unemployment rate | 4.6% | 5.0% | June 2026 |
| Employment change (year over year) | -1.6% | -1.0% | June 2026 |
| Bachelor's degree or higher | 15.9% | 30.3% | 2024 ACS 5-Year |
| Poverty rate | 29.6% | 24.9% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 155 | 429 | 12 months ending July 2026 |
| Permits per 1,000 residents | 2.3 | 3.9 | 12 months ending July 2026 |
| Permit change (year over year) | -0.6% | -2.3% | 12 months ending July 2026 |
| Average July high | 90°F | 92°F | 1991-2020 Normals |
| Average January low | 29°F | 35°F | 1991-2020 Normals |
| Annual precipitation | 53.9" | 57.3" | 1991-2020 Normals |
| Distance to major airport | 59 mi | 49 mi | NASR current cycle |
| Average commute | 21.6 min | 25.5 min | 2024 ACS 5-Year |
| Median age | 35.9 | 29.6 | 2024 ACS 5-Year |
| Public schools | 14 | 6 | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
38301
No hazard reaches elevated exposure.
35404
Elevated or high exposure: tornado, earthquake.
Full profiles: 38301 — Jackson, TN · 35404 — Tuscaloosa, AL · How this is calculated: methodology