37043 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
37043
97306
Opportunity
69 · Top 22%
vs68 · Top 24%
Growth
76 · Top 8%
vs74 · Top 10%
Climate
75 · Top 28%
vs74 · Top 36%
Physical resilience
48 · Bottom 39%
vs42 · Bottom 33%
Housing affordability
92 · Top 29%
vs81 · Top 49%
Access
78 · Bottom 19%
vs69 · Bottom 11%
Economic stability
79 · Top 13%
vs70 · Top 31%
Measured values
| Metric | 37043 | 97306 | Source period |
|---|---|---|---|
| Population | 58,742 | 34,383 | 2024 ACS 5-Year |
| Median household income | $95,219 | $101,753 | 2024 ACS 5-Year |
| Per capita income | $43,778 | $49,220 | 2024 ACS 5-Year |
| Population density | 542/sq mi | 1,061/sq mi | 2024 ACS 5-Year |
| Median home value | $356,900 | $463,100 | 2024 ACS 5-Year |
| Median gross rent | $1,319 | $1,592 | 2024 ACS 5-Year |
| Homeownership rate | 70.5% | 69.3% | 2024 ACS 5-Year |
| Unemployment rate | 4.2% | 5.2% | June 2026 |
| Employment change (year over year) | -1.0% | 1.4% | June 2026 |
| Bachelor's degree or higher | 42.8% | 43.8% | 2024 ACS 5-Year |
| Poverty rate | 4.8% | 9.4% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 2,002 | 1,177 | 12 months ending July 2026 |
| Permits per 1,000 residents | 11.3 | 6.6 | 12 months ending July 2026 |
| Permit change (year over year) | -12.4% | 67.7% | 12 months ending July 2026 |
| Average July high | 89°F | 84°F | 1991-2020 Normals |
| Average January low | 28°F | 36°F | 1991-2020 Normals |
| Annual precipitation | 47.2" | 40.1" | 1991-2020 Normals |
| Distance to major airport | 40 mi | 50 mi | NASR current cycle |
| Average commute | 29.5 min | 24.6 min | 2024 ACS 5-Year |
| Median age | 36.4 | 38.5 | 2024 ACS 5-Year |
| Public schools | 12 | 6 | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
37043
No hazard reaches elevated exposure.
97306
Elevated or high exposure: earthquake, heat wave.
Full profiles: 37043 — Clarksville, TN · 97306 — Salem, OR · How this is calculated: methodology