AreaProfile

28401Wilmington, North Carolina

Area Profile

Income, jobs, climate, physical risk and development data for ZIP code 28401.

Area Score unavailable

Missing required signal: growth. AreaProfile withholds a score rather than inferring the missing dimensions.

How we calculate this

How this area ranks
OpportunityTop 33% of 6,210 published ZIP areas63
Schools3403rd of 4,422 published ZIP areas30
Housing affordability5381st of 6,685 published ZIP areas57
ClimateTop 11% of 6,789 published ZIP areas83
Physical resilience5294th of 6,709 published ZIP areas25
AccessTop 32% of 6,791 published ZIP areas97
Economic stability5165th of 6,742 published ZIP areas43
The quick read

Housing costs more relative to local incomes than in most published city profiles, with rent taking 26% of median household income.

Physical-risk exposure is above the national median, driven mainly by hurricane, coastal flooding and ice storm.

A major airport is 4 miles away, giving the area unusually direct access to the national air network.

At a glance

Population
22,007
2024 ACS 5-Year
Median household income
$57,968
Bottom 26% nationally
Density
710/sq mi
31.0 sq mi of land
Median age
41.7
2024 ACS 5-Year
City
Wilmington
North Carolina
Metro area
Wilmington, NC
Nearest major airport
ILM
4 mi · Wilmington Intl
Median home value
$298,500
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 3.3% is lower than 91% of the 6,544 measured US ZIP areas.

Employment fell 0.5% over the past year, to 63,851 employed residents.

33% of adults hold a four-year degree, higher than 71% of measured US ZIP areas.

MetricValueCompared with peersSource period
Median household income ±$4,622$57,968Bottom 26%2024 ACS 5-Year
Per capita income ±$3,233$39,108Top 42%2024 ACS 5-Year
Poverty rate18.6%Top 21%2024 ACS 5-Year
Average commute18.8 minBottom 10%2024 ACS 5-Year
Bachelor's degree or higher33.3%Top 29%2024 ACS 5-Year
Employment63,851Top 45%June 2026
Employment change (3 years)0.4%Top 45%June 2026
Employment change (year over year)-0.5%Top 42%June 2026
Labor force66,021Top 45%June 2026
Labor force participation67.3%Top 23%2024 ACS 5-Year
Mean annual wage$58,480Bottom 13%2025 OEWS
Median annual wage$45,800Bottom 10%2025 OEWS
Unemployment change (year over year)-0.5%Bottom 18%June 2026
Unemployment rate3.3%Bottom 9%June 2026
Median household income, successive ACS releases
202120222023202458k41k
Each point is a separate five-year estimate, most recently $57,968 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.
Largest occupations — Wilmington, NC
OccupationPeople employedMedian annual wage
Retail Salespersons6,310$30,790
Fast Food and Counter Workers5,100$27,460
Registered Nurses5,040$80,970
Waiters and Waitresses4,920$30,610
Cashiers4,860$28,520
Cooks, Fast Food3,880$27,500

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

The Bureau of Labor Statistics does not publish labor-force data for ZIP areas. This is the figure for Wilmington, NC, the city containing this ZIP code.

26% of students met the state standard in mathematics and 36% in reading, across the schools here that reported results.

There are 14.2 students for every full-time teacher, fewer than in most measured places.

Public schools
9
2024-25 school year
Students per teacher
14.2
across all schools here
Math proficiency
25.8%
Bottom 20% in North Carolina
Reading proficiency
36.0%
Bottom 21% in North Carolina
SchoolDistrictStudentsPer teacherMathReading
New Hanover HighNew Hanover County Schools1,43715.8
Williston MiddleNew Hanover County Schools66614.28%27%
The International School at GregoryNew Hanover County Schools51413.929%43%
Wrightsboro ElementaryNew Hanover County Schools50215.222%29%
Sunset Park ElementaryNew Hanover County Schools45013.221%24%
Cape Fear Center for Inquiry · charterCape Fear Center for Inquiry39513.262%69%
D.C. Virgo Preparatory AcademyD.C. Virgo Preparatory Academy16212%18%
Classical Charter Schools of Wilmington · charterClassical Charter Schools of Wilmington14023.342%44%
Lake Forest AcademyNew Hanover County Schools453.2

98.2% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with rather than how the schools perform, which is why AreaProfile shows it and does not score it.

Public schools only, from the NCES Common Core of Data. Schools are placed by ZIP code, so this is which schools are in this place rather than which one a particular address is zoned for — district boundaries do not follow municipal ones, and enrollment zones change. Fully virtual schools are excluded: they enroll students from across the state while reporting one administrative address, and counting them here would describe a school population this place does not have. The assessment covers grades 3 through 8, so a high school shows no proficiency figure — a dash in those columns means the test was not given at that school, not that it performed badly. Proficiency is measured against North Carolina’s own standard, so it compares cleanly within the state and only broadly against other states; AreaProfile therefore ranks it within state. The directory is current, while the proficiency figures are from the last school year with national coverage before the pandemic interrupted testing.

Housing & affordability

How it’s calculated →

Median rent of $1,274 takes 26% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 5.1 times median household income here, well above the historic benchmark, at a level conventionally described as seriously unaffordable.

Rent as a share of income
26.4%
Below the 30% cost-burdened threshold
Home price to income
5.1×
median home value ÷ median income
Median gross rent
$1,274
2024 ACS 5-Year
Median home value
$298,500
2024 ACS 5-Year
MetricValueCompared with peersSource period
Home price to income5.15Top 15%2024 ACS 5-Year
Homeownership rate41.1%Bottom 6%2024 ACS 5-Year
Housing units ±63313,424Top 10%2024 ACS 5-Year
Median gross rent ±$86$1,274Top 32%2024 ACS 5-Year
Median home value ±$19,259$298,500Top 33%2024 ACS 5-Year
Rent as a share of income26.4%Top 11%2024 ACS 5-Year
Vacancy rate17.4%Top 32%2024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →

No building-permit activity is published for this location by the Census Building Permits Survey.

Weather & climate

8 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 90°F and January a low of 36°F.

Normal annual precipitation is 60.1 inches.

30°50°70°90°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station WILMINGTON INTL AP, 4.5 miles from this location.
Precipitation
JFMAMJJASOND8.7"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation60.1"1991-2020 Normals
Annual snowfall0.9"1991-2020 Normals
Average January low36°F1991-2020 Normals
Average July high90°F1991-2020 Normals
Comfortable months81991-2020 Normals
Seasonal temperature swing35°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today.

Physical risk

25 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are hurricane, coastal flooding and ice storm.

HurricaneHigh
Coastal floodingModerate
Ice stormModerate

Low or minimal exposure: lightning, winter weather, tornado, inland flooding, wildfire, heat wave, earthquake, cold wave, strong wind, drought, hail, landslide.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. ZIP values are the land-area-weighted mean of the counties the ZIP Code Tabulation Area intersects. Expected annual loss is not allocated below county level. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

What this profile does not cover

Three things people look for are missing from every AreaProfile page, and each is missing for a reason rather than by oversight. The Area Score is calculated without them and the weighting is documented on the methodology page.

Crime
The FBI’s Crime Data Explorer is the only source with national coverage and a published method, and it requires an API key AreaProfile does not hold. Arrest counts, news volume and commercial “safety scores” are not substituted in the meantime. Reported crime is also easy to misread: agency participation varies year to year, and a city that draws a large daytime workforce carries incidents its residents did not generate.
Taxes
No tax dataset has met the source admission test for coverage, transparent methodology and update cadence. Nothing here is individualized tax advice.
Full cost of living
No public source publishes one with national coverage and a documented method. Housing affordability above is computed from published rent, price and income, and excludes transport, groceries, healthcare, insurance and taxes — commuting cost in particular tends to offset suburban housing savings.

Access

3 major airports lie within 100 miles, the nearest 4 miles away.

AirportCodeDistanceLongest runway
Wilmington IntlILM4 mi8,016 ft
Myrtle Beach IntlMYR69 mi9,503 ft
Kinston Rgnl Jetport At Stallings FldISO75 mi11,498 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWSAnnual (spring release)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)
schoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2019-20 school year; 2024-25 school yearDirectory annually; assessment results as EDFacts releases them

Profile recalculated August 29, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.

28401 vs Wilmington

How this ZIP area compares with Wilmington as a whole. Both figures come from the same ACS release, so the comparison is like for like.

28401
Wilmington
Median household income
$57,968
vs
$66,738
Per capita income
$39,108
vs
$49,405
Population density
710/sq mi
vs
2,352/sq mi
Median home value
$298,500
vs
$383,800
Median gross rent
$1,274
vs
$1,395
Homeownership rate
41.1%
vs
47.6%
Bachelor's degree or higher
33.3%
vs
46.8%
Poverty rate
18.6%
vs
16.0%
Median age
41.7
vs
37.1

Some demographic statistics use Census ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP delivery geography. See the methodology for how AreaProfile maps between them.