28374Pinehurst, North Carolina

Area Profile

Income, jobs, climate, physical risk and development data for ZIP code 28374.

70out of 100
Area Score
Top 16% of 5,298 profiles measured

How we calculate this

How this area ranks
OpportunityTop 7% of 6,210 ZIP areas measured80
GrowthTop 38% of 5,428 ZIP areas measured57
Housing affordabilityTop 48% of 6,685 ZIP areas measured82
Climate3933rd of 6,789 ZIP areas measured68
Physical resilienceTop 38% of 6,709 ZIP areas measured68
Access6215th of 6,791 ZIP areas measured65
Economic stability4613th of 6,742 ZIP areas measured49
The quick read

28374 ranks in the top 7% of published ZIP profiles for employment opportunity, with unemployment at 3.2% and median household income of $111,311.

Residential permitting has slowed: 56 units authorized over the past twelve months, 36% below the prior year.

Rent takes 19% of median household income here, below the 30% threshold conventionally called cost-burdened, and the median home is 4.4 times that income.

At a glance

Population
19,782
2024 ACS 5-Year
Median household income
$111,311
Top 13% nationally
Density
940/sq mi
21.0 sq mi of land
Median age
60.7
2024 ACS 5-Year
City
Pinehurst
North Carolina
Metro area
Pinehurst-Southern Pines, NC
Nearest major airport
RDU
61 mi · Raleigh-Durham Intl
Median home value
$491,200
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 3.2% is lower than 93% of the 6,544 measured US ZIP areas.

Employment fell 1.0% over the past year, to 44,903 employed residents.

62% of adults hold a four-year degree, higher than 94% of measured US ZIP areas.

Household income is higher than at least 87% of measured US ZIP areas.

MetricValueCompared nationallySource period
Median household income ±$5,454$111,311Top 13%of 31,2952024 ACS 5-Year
Per capita income ±$5,029$68,929Top 7%of 32,8222024 ACS 5-Year
Poverty rate4.6%Bottom 18%of 32,9702024 ACS 5-Year
Average commute23.7 minBottom 28%of 32,8872024 ACS 5-Year
Bachelor's degree or higher62.1%Top 6%of 33,1932024 ACS 5-Year
Employment44,903Bottom 44%of 6,544June 2026
Employment change (3 years)2.5%Top 21%of 6,542June 2026
Employment change (year over year)-1.0%Bottom 45%of 6,544June 2026
Labor force46,410Bottom 44%of 6,544June 2026
Labor force participation43.1%Bottom 11%of 33,2522024 ACS 5-Year
Mean annual wage$55,140Bottom 6%of 6,0722025 OEWS
Median annual wage$42,920Bottom 3%of 6,0722025 OEWS
Unemployment change (year over year)-0.3%Bottom 31%of 6,544June 2026
Unemployment rate3.2%Bottom 7%of 6,544June 2026
Median household income, successive ACS releases
2021202220232024111k94k
Each point is a separate five-year estimate, most recently $111,311 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.
Largest occupations — Pinehurst-Southern Pines, NC
OccupationPeople employedMedian annual wage
Registered Nurses1,510$81,520
Retail Salespersons1,370$30,020
Cashiers1,090$27,710
Waiters and Waitresses1,040$34,080
Medical Secretaries and Administrative Assistants970$37,920
Nursing Assistants950$36,930

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

The Bureau of Labor Statistics does not publish labor-force data for ZIP areas. This is the figure for Pinehurst, NC, the city containing this ZIP code.

There are 17.2 students for every full-time teacher, more than in most measured places.

Public schools
1
2024-25 school year
Students per teacher
17.2
across all schools here
Math proficiency
2019-20 school year
Reading proficiency
2019-20 school year
SchoolDistrictStudentsPer teacherMathReading
Pinehurst ElementaryMoore County Schools58417.275%68%

18.7% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with rather than how the schools perform, which is why AreaProfile shows it and does not score it.

Public schools only, from the NCES Common Core of Data. Schools are placed by ZIP code, so this is which schools are in this place rather than which one a particular address is zoned for — district boundaries do not follow municipal ones, and enrollment zones change. Fully virtual schools are excluded: they enroll students from across the state while reporting one administrative address, and counting them here would describe a school population this place does not have. The assessment covers grades 3 through 8, so a high school shows no proficiency figure — a dash in those columns means the test was not given at that school, not that it performed badly. Proficiency is measured against North Carolina’s own standard, so it compares cleanly within the state and only broadly against other states; AreaProfile therefore ranks it within state. The directory is current, while the proficiency figures are from the last school year with national coverage before the pandemic interrupted testing.

Housing & affordability

How it’s calculated →

Median rent of $1,767 takes 19% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 4.4 times median household income here, above the historic benchmark of about three times income.

Rent as a share of income
19.0%
Below the 30% cost-burdened threshold
Home price to income
4.4×
median home value ÷ median income
Median gross rent
$1,767
2024 ACS 5-Year
Median home value
$491,200
2024 ACS 5-Year
MetricValueCompared nationallySource period
Home price to income4.41Top 23%of 30,4042024 ACS 5-Year
Homeownership rate85.0%Top 32%of 32,9102024 ACS 5-Year
Housing units ±41910,342Top 16%of 33,7722024 ACS 5-Year
Median gross rent ±$252$1,767Top 14%of 26,6182024 ACS 5-Year
Median home value ±$21,365$491,200Top 13%of 30,9412024 ACS 5-Year
Rent as a share of income19.0%Top 41%of 26,4702024 ACS 5-Year
Vacancy rate11.3%Top 49%of 33,0282024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
57/ 100
Top 38% of 5,428 published city profiles

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

New construction is predominantly single-family: only 0% of permitted units are in buildings of five or more homes.

At 3.1 permitted units per 1,000 residents, building activity is above the median for measured US ZIP areas.

Units permitted
56
12 months ending July 2026
Per 1,000 residents
3.1
Top 47% nationally
Year over year
−36%
vs the prior twelve months
Multifamily share
0.0%
units in 5+ unit buildings

The Building Permits Survey is not published for ZIP areas. This is the figure for Pinehurst, NC, the city containing this ZIP code.

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 92°F and January a low of 34°F.

Normal annual precipitation is 40.2 inches.

20°40°60°80°100°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station LAURINBURG MAXTON AP, 28.0 miles from this location.
Precipitation
JFMAMJJASOND4.9"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation40.2"1991-2020 Normals
Average January low34°F1991-2020 Normals
Average July high92°F1991-2020 Normals
Comfortable months51991-2020 Normals
Seasonal temperature swing38°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today.

Physical risk

68 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are hurricane, tornado and earthquake.

HurricaneElevated
Ice stormModerate
TornadoModerate
WildfireModerate
EarthquakeModerate
Cold waveModerate

Low or minimal exposure: lightning, heat wave, inland flooding, hail, winter weather, drought, strong wind, landslide.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. ZIP values are the land-area-weighted mean of the counties the ZIP Code Tabulation Area intersects. Expected annual loss is not allocated below county level. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

These are deaths, not offences. AreaProfile does not publish reported crime, and this is not a substitute for it — it says nothing about burglary, theft or assault.

Moore County records 6.0 homicide deaths per 100,000 residents a year, near the middle of counties measured. The CDC does not publish this below county level.

Firearm deaths of all intents run at 14.0 per 100,000 — more than the homicide rate, because nationally most firearm deaths are suicides.

Drug overdose deaths run at 18.7 per 100,000 residents in Moore County.

Homicide
6.0
per 100,000 residents · under 10 deaths
Firearm deaths, all intents
14.0
per 100,000 residents · under 10 deaths
Drug overdose
18.7
per 100,000 residents · under 10 deaths
Suicide
12.6
per 100,000 residents · under 10 deaths

Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides. The two columns overlap and should not be added.

Age-adjusted rates from provisional death certificate records, published by the CDC for Moore County as a whole — these rates are not published below county level. A county can hold both a dense city centre and a suburb whose experience of it is nothing alike, so this describes the county around 28374 rather than 28374 itself. That is why AreaProfile shows these figures and does not put them in the Area Score. Where fewer than ten deaths were recorded the count is suppressed at source, and a rate built on single figures moves sharply between releases. What this measure has that reported crime does not: a death certificate is filed whether or not the local police agency submitted a return that year, so the figures stay comparable between places and over time.

What this profile does not cover

Three things people look for are missing from every AreaProfile page, and each is missing for a reason rather than by oversight. The Area Score is calculated without them and the weighting is documented on the methodology page.

Reported crime
Offences reported to police are published by department rather than by town, and only where a department reported every month of the year. No municipal department reports for this place — many smaller communities are policed by the county — so there is no figure to show. A partial year is never scaled up to look complete, and arrest counts or news volume are never substituted for it.
Taxes and full cost of living
No public source publishes either with national coverage and a method open enough to check. Housing affordability above is computed from published rent, price and income, and excludes transport, groceries, healthcare, insurance and taxes — commuting cost in particular tends to offset suburban housing savings. Nothing here is individualised tax advice.
Anything about a specific address
Every figure describes an area, not a street or a house. School attendance zones, insurance pricing and the character of a neighbourhood all vary within the places measured here.

Access

3 major airports lie within 100 miles, the nearest 61 miles away.

AirportCodeDistanceLongest runway
Raleigh-Durham IntlRDU61 mi10,000 ft
Piedmont Triad IntlGSO69 mi10,001 ft
Charlotte/Douglas IntlCLT84 mi10,000 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
70
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Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWSAnnual (spring release)
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)
safetyU.S. Centers for Disease Control and Prevention, National Center for Health Statistics
Provisional county-level mortality by intent
April, 2025 to March, 2026Quarterly, with a rolling twelve-month window alongside complete calendar years
schoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2024-25 school yearDirectory annually; assessment results as EDFacts releases them

Profile recalculated August 30, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.

28374 vs Pinehurst

How this ZIP area compares with Pinehurst as a whole. Both figures come from the same ACS release, so the comparison is like for like.

28374
Pinehurst
Median household income
$111,311
vs
$109,802
Per capita income
$68,929
vs
$64,219
Population density
940/sq mi
vs
1,092/sq mi
Median home value
$491,200
vs
$476,600
Median gross rent
$1,767
vs
$1,664
Homeownership rate
85.0%
vs
85.2%
Bachelor's degree or higher
62.1%
vs
60.9%
Poverty rate
4.6%
vs
4.3%
Median age
60.7
vs
60.6

Some demographic statistics use Census ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP delivery geography. See the methodology for how AreaProfile maps between them.