Whitefish Bay receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
Whitefish Bay
West Allis
Opportunity
69 · Top 24%
vs63 · Top 36%
Growth
26 · Bottom 13%
vs48 · Bottom 46%
Climate
61 · Bottom 18%
vs61 · Bottom 18%
Physical resilience
98 · Top 1%
vs98 · Top 1%
Housing affordability
96 · Top 18%
vs100 · Top 9%
Access
62 · Bottom 8%
vs62 · Bottom 8%
Economic stability
82 · Top 4%
vs60 · Bottom 48%
Measured values
| Metric | Whitefish Bay | West Allis | Source period |
|---|---|---|---|
| Population | 14,665 | 59,612 | 2024 ACS 5-Year |
| Median household income | $157,109 | $67,611 | 2024 ACS 5-Year |
| Per capita income | $78,966 | $39,741 | 2024 ACS 5-Year |
| Population density | 6,934/sq mi | 5,238/sq mi | 2024 ACS 5-Year |
| Median home value | $533,800 | $203,800 | 2024 ACS 5-Year |
| Median gross rent | $1,335 | $1,007 | 2024 ACS 5-Year |
| Homeownership rate | 83.1% | 55.5% | 2024 ACS 5-Year |
| Unemployment rate | 4.3% | 3.8% | June 2026 |
| Employment change (year over year) | 0.4% | 0.4% | June 2026 |
| Bachelor's degree or higher | 81.9% | 29.6% | 2024 ACS 5-Year |
| Poverty rate | 3.7% | 11.5% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 3 | 266 | 12 months ending July 2026 |
| Permits per 1,000 residents | 0.2 | 4.5 | 12 months ending July 2026 |
| Permit change (year over year) | 0.0% | -6.3% | 12 months ending July 2026 |
| Average July high | 82°F | 82°F | 1991-2020 Normals |
| Average January low | 17°F | 17°F | 1991-2020 Normals |
| Annual precipitation | 34.6" | 34.6" | 1991-2020 Normals |
| Distance to major airport | 69 mi | 67 mi | NASR current cycle |
| Average commute | 22.8 min | 22.4 min | 2024 ACS 5-Year |
| Median age | 40.5 | 39.7 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Your best match
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Whitefish Bay
71
Your Score
71
Area Score
West Allis
64
Your Score
66
Area Score
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Full profiles: Whitefish Bay, WI · West Allis, WI · How this is calculated: methodology