Plano receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
White Settlement
Plano
Opportunity
50 · Bottom 37%
vs68 · Top 27%
Growth
46 · Bottom 42%
vs64 · Top 27%
Climate
67 · Bottom 38%
vs65 · Bottom 33%
Physical resilience
59 · Top 49%
vs67 · Top 40%
Housing affordability
77 · Bottom 44%
vs83 · Top 45%
Access
94 · Top 43%
vs96 · Top 31%
Economic stability
47 · Bottom 27%
vs74 · Top 20%
Measured values
| Metric | White Settlement | Plano | Source period |
|---|---|---|---|
| Population | 18,150 | 290,594 | 2024 ACS 5-Year |
| Median household income | $56,784 | $112,253 | 2024 ACS 5-Year |
| Per capita income | $25,439 | $59,916 | 2024 ACS 5-Year |
| Population density | 3,603/sq mi | 4,053/sq mi | 2024 ACS 5-Year |
| Median home value | $187,100 | $465,900 | 2024 ACS 5-Year |
| Median gross rent | $1,253 | $1,841 | 2024 ACS 5-Year |
| Homeownership rate | 60.7% | 56.9% | 2024 ACS 5-Year |
| Unemployment rate | 4.7% | 4.5% | June 2026 |
| Employment change (year over year) | -0.3% | -0.4% | June 2026 |
| Bachelor's degree or higher | 17.4% | 60.5% | 2024 ACS 5-Year |
| Poverty rate | 12.7% | 6.8% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 21 | 716 | 12 months ending July 2026 |
| Permits per 1,000 residents | 1.2 | 2.5 | 12 months ending July 2026 |
| Permit change (year over year) | -19.2% | 104.0% | 12 months ending July 2026 |
| Average July high | 97°F | 95°F | 1991-2020 Normals |
| Average January low | 37°F | 34°F | 1991-2020 Normals |
| Annual precipitation | 32.6" | 38.3" | 1991-2020 Normals |
| Distance to major airport | 18 mi | 15 mi | NASR current cycle |
| Average commute | 24.3 min | 27.3 min | 2024 ACS 5-Year |
| Median age | 35.1 | 39.6 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
White Settlement
Elevated or high exposure: hail.
Plano
Elevated or high exposure: hail.
Your best match
Weight what matters to you. Your preferences stay in this browser and never change either Area Score.
White Settlement
63
Your Score
60
Area Score
Plano
75
Your Score
72
Area Score
Select your priorities to see which of the two fits them better.
Full profiles: White Settlement, TX · Plano, TX · How this is calculated: methodology