Webb City receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
Webb City
Carthage
Opportunity
71 · Top 21%
vs65 · Top 32%
Growth
50 · Top 50%
vs50 · Bottom 49%
Climate
71 · Top 45%
vs71 · Top 45%
Physical resilience
50 · Bottom 43%
vs50 · Bottom 43%
Housing affordability
99 · Top 11%
vs89 · Top 34%
Access
63 · Bottom 8%
vs68 · Bottom 11%
Economic stability
43 · Bottom 22%
vs33 · Bottom 9%
Measured values
| Metric | Webb City | Carthage | Source period |
|---|---|---|---|
| Population | 13,221 | 15,574 | 2024 ACS 5-Year |
| Median household income | $65,469 | $51,328 | 2024 ACS 5-Year |
| Per capita income | $28,627 | $25,235 | 2024 ACS 5-Year |
| Population density | 1,522/sq mi | 1,287/sq mi | 2024 ACS 5-Year |
| Median home value | $169,100 | $146,800 | 2024 ACS 5-Year |
| Median gross rent | $1,008 | $975 | 2024 ACS 5-Year |
| Homeownership rate | 58.2% | 53.0% | 2024 ACS 5-Year |
| Unemployment rate | 3.7% | 3.7% | June 2026 |
| Employment change (year over year) | 1.0% | 1.0% | June 2026 |
| Bachelor's degree or higher | 26.7% | 22.1% | 2024 ACS 5-Year |
| Poverty rate | 20.5% | 27.2% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 24 | 60 | 12 months ending July 2026 |
| Permits per 1,000 residents | 1.8 | 3.9 | 12 months ending July 2026 |
| Permit change (year over year) | 9.1% | -27.7% | 12 months ending July 2026 |
| Average July high | 90°F | 90°F | 1991-2020 Normals |
| Average January low | 25°F | 25°F | 1991-2020 Normals |
| Annual precipitation | 45.6" | 45.6" | 1991-2020 Normals |
| Distance to major airport | 60 mi | 52 mi | NASR current cycle |
| Average commute | 19.3 min | 17.0 min | 2024 ACS 5-Year |
| Median age | 31.9 | 32.2 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Webb City
Elevated or high exposure: ice storm, tornado, drought.
Carthage
Elevated or high exposure: ice storm, tornado, drought.
Full profiles: Webb City, MO · Carthage, MO · How this is calculated: methodology