Rowlett receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
Rowlett
Irving
Opportunity
65 · Top 32%
vs65 · Top 32%
Growth
45 · Bottom 40%
vs30 · Bottom 17%
Climate
63 · Bottom 29%
vs68 · Bottom 43%
Physical resilience
55 · Bottom 46%
vs52 · Bottom 45%
Housing affordability
89 · Top 33%
vs77 · Bottom 44%
Schools
37 · Bottom 32%
vs25 · Bottom 16%
Access
94 · Top 40%
vs100 · Top 3%
Economic stability
77 · Top 13%
vs66 · Top 39%
Measured values
| Metric | Rowlett | Irving | Source period |
|---|---|---|---|
| Population | 65,463 | 256,492 | 2024 ACS 5-Year |
| Median household income | $112,081 | $81,830 | 2024 ACS 5-Year |
| Per capita income | $46,206 | $40,642 | 2024 ACS 5-Year |
| Population density | 3,155/sq mi | 3,829/sq mi | 2024 ACS 5-Year |
| Median home value | $368,800 | $315,600 | 2024 ACS 5-Year |
| Median gross rent | $1,990 | $1,619 | 2024 ACS 5-Year |
| Homeownership rate | 75.2% | 38.1% | 2024 ACS 5-Year |
| Unemployment rate | 4.7% | 4.3% | June 2026 |
| Employment change (year over year) | -0.4% | -0.4% | June 2026 |
| Bachelor's degree or higher | 37.9% | 42.4% | 2024 ACS 5-Year |
| Poverty rate | 6.1% | 11.0% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 119 | 87 | 12 months ending July 2026 |
| Permits per 1,000 residents | 1.8 | 0.3 | 12 months ending July 2026 |
| Permit change (year over year) | -83.9% | -41.2% | 12 months ending July 2026 |
| Average July high | 97°F | 96°F | 1991-2020 Normals |
| Average January low | 38°F | 36°F | 1991-2020 Normals |
| Annual precipitation | 38.3" | 37.0" | 1991-2020 Normals |
| Distance to major airport | 18 mi | 5 mi | NASR current cycle |
| Average commute | 34.1 min | 26.0 min | 2024 ACS 5-Year |
| Median age | 39.9 | 32.8 | 2024 ACS 5-Year |
| Public schools | 14 | 56 | 2024-25 school year |
| Students per teacher | 15.43 | 15.94 | 2024-25 school year |
| Math proficiency | 30.2% | 25.8% | 2019-20 school year |
| Reading proficiency | 37.5% | 33.1% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 61.2% | 72.8% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Rowlett
Elevated or high exposure: hail, tornado.
Irving
Elevated or high exposure: hail, tornado.
Full profiles: Rowlett, TX · Irving, TX · How this is calculated: methodology