Signals
Rowlett
East Franklin
Opportunity
65 · Top 32%
vs72 · Top 19%
Climate
63 · Bottom 29%
vs63 · Bottom 30%
Physical resilience
55 · Bottom 46%
vs55 · Bottom 47%
Housing affordability
89 · Top 33%
vs88 · Top 35%
Access
94 · Top 40%
vs92 · Top 50%
Economic stability
77 · Top 13%
vs83 · Top 3%
Measured values
| Metric | Rowlett | East Franklin | Source period |
|---|---|---|---|
| Population | 65,463 | 11,070 | 2024 ACS 5-Year |
| Median household income | $112,081 | $115,458 | 2024 ACS 5-Year |
| Per capita income | $46,206 | $37,733 | 2024 ACS 5-Year |
| Population density | 3,155/sq mi | 10,165/sq mi | 2024 ACS 5-Year |
| Median home value | $368,800 | $385,900 | 2024 ACS 5-Year |
| Median gross rent | $1,990 | $2,056 | 2024 ACS 5-Year |
| Homeownership rate | 75.2% | 48.3% | 2024 ACS 5-Year |
| Unemployment rate | 4.7% | 3.9% | June 2026 |
| Employment change (year over year) | -0.4% | 0.6% | June 2026 |
| Bachelor's degree or higher | 37.9% | 28.0% | 2024 ACS 5-Year |
| Poverty rate | 6.1% | 5.9% | 2024 ACS 5-Year |
| Average July high | 97°F | 86°F | 1991-2020 Normals |
| Average January low | 38°F | 21°F | 1991-2020 Normals |
| Annual precipitation | 38.3" | 45.5" | 1991-2020 Normals |
| Distance to major airport | 18 mi | 21 mi | NASR current cycle |
| Average commute | 34.1 min | 35.1 min | 2024 ACS 5-Year |
| Median age | 39.9 | 30.5 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Rowlett
Elevated or high exposure: hail, tornado.
East Franklin
Elevated or high exposure: inland flooding, earthquake.
Your best match
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Rowlett
66
Your Score
62
Area Score
East Franklin
76
Your Score
—
Area Score
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Full profiles: Rowlett, TX · East Franklin, NJ · How this is calculated: methodology