Rainbow City receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
Rainbow City
Gadsden
Opportunity
44 · Bottom 23%
vs27 · Bottom 5%
Growth
40 · Bottom 32%
vs36 · Bottom 25%
Climate
77 · Top 22%
vs78 · Top 20%
Physical resilience
42 · Bottom 33%
vs41 · Bottom 32%
Housing affordability
79 · Bottom 48%
vs86 · Top 40%
Access
74 · Bottom 16%
vs70 · Bottom 12%
Economic stability
44 · Bottom 23%
vs18 · Bottom 1%
Measured values
| Metric | Rainbow City | Gadsden | Source period |
|---|---|---|---|
| Population | 10,284 | 33,374 | 2024 ACS 5-Year |
| Median household income | $56,398 | $40,345 | 2024 ACS 5-Year |
| Per capita income | $39,440 | $22,914 | 2024 ACS 5-Year |
| Population density | 401/sq mi | 891/sq mi | 2024 ACS 5-Year |
| Median home value | $223,000 | $116,800 | 2024 ACS 5-Year |
| Median gross rent | $1,048 | $808 | 2024 ACS 5-Year |
| Homeownership rate | 65.6% | 55.7% | 2024 ACS 5-Year |
| Unemployment rate | 4.1% | 4.9% | June 2026 |
| Employment change (year over year) | -2.3% | -2.3% | June 2026 |
| Bachelor's degree or higher | 20.8% | 15.5% | 2024 ACS 5-Year |
| Poverty rate | 10.0% | 28.1% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 10 | 18 | 12 months ending July 2026 |
| Permits per 1,000 residents | 1.0 | 0.5 | 12 months ending July 2026 |
| Permit change (year over year) | -28.6% | -30.8% | 12 months ending July 2026 |
| Average July high | 90°F | 87°F | 1991-2020 Normals |
| Average January low | 33°F | 31°F | 1991-2020 Normals |
| Annual precipitation | 52.2" | 57.6" | 1991-2020 Normals |
| Distance to major airport | 46 mi | 52 mi | NASR current cycle |
| Average commute | 29.8 min | 22.1 min | 2024 ACS 5-Year |
| Median age | 41.7 | 38.6 | 2024 ACS 5-Year |
| Public schools | 2 | 15 | 2024-25 school year |
| Students per teacher | 17.91 | 18.14 | 2024-25 school year |
| Free or reduced-price lunch eligibility | 47.5% | 68.4% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Rainbow City
Elevated or high exposure: tornado, earthquake, inland flooding.
Gadsden
Elevated or high exposure: tornado, earthquake, inland flooding.
Your best match
Weight what matters to you. Your preferences stay in this browser and never change either Area Score.
Rainbow City
57
Your Score
55
Area Score
Gadsden
51
Your Score
50
Area Score
Select your priorities to see which of the two fits them better.
Full profiles: Rainbow City, AL · Gadsden, AL · How this is calculated: methodology