Poway receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
Poway
San Marcos
Opportunity
68 · Top 27%
vs65 · Top 32%
Growth
54 · Top 42%
vs49 · Bottom 48%
Climate
84 · Top 10%
vs100 · Top 4%
Physical resilience
9 · Bottom 3%
vs9 · Bottom 3%
Housing affordability
65 · Bottom 27%
vs43 · Bottom 6%
Access
64 · Bottom 9%
vs67 · Bottom 10%
Economic stability
71 · Top 26%
vs67 · Top 36%
Measured values
| Metric | Poway | San Marcos | Source period |
|---|---|---|---|
| Population | 48,713 | 94,882 | 2024 ACS 5-Year |
| Median household income | $148,359 | $109,377 | 2024 ACS 5-Year |
| Per capita income | $63,948 | $47,841 | 2024 ACS 5-Year |
| Population density | 1,247/sq mi | 3,862/sq mi | 2024 ACS 5-Year |
| Median home value | $1,034,800 | $868,000 | 2024 ACS 5-Year |
| Median gross rent | $2,301 | $2,348 | 2024 ACS 5-Year |
| Homeownership rate | 75.2% | 63.7% | 2024 ACS 5-Year |
| Unemployment rate | 4.2% | 4.2% | June 2026 |
| Employment change (year over year) | -1.1% | -1.1% | June 2026 |
| Bachelor's degree or higher | 54.2% | 43.8% | 2024 ACS 5-Year |
| Poverty rate | 5.6% | 9.2% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 105 | 360 | 12 months ending July 2026 |
| Permits per 1,000 residents | 2.2 | 3.8 | 12 months ending July 2026 |
| Permit change (year over year) | 90.9% | -57.1% | 12 months ending July 2026 |
| Average July high | 89°F | 74°F | 1991-2020 Normals |
| Average January low | 37°F | 48°F | 1991-2020 Normals |
| Annual precipitation | 14.6" | 11.4" | 1991-2020 Normals |
| Distance to major airport | 65 mi | 61 mi | NASR current cycle |
| Average commute | 27.2 min | 28.8 min | 2024 ACS 5-Year |
| Median age | 41.2 | 36.8 | 2024 ACS 5-Year |
| Public schools | 11 | 20 | 2024-25 school year |
| Students per teacher | 21.32 | 23.25 | 2024-25 school year |
| Free or reduced-price lunch eligibility | 21.4% | 39.2% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Poway
Elevated or high exposure: wildfire, earthquake.
San Marcos
Elevated or high exposure: wildfire, earthquake.
Your best match
Weight what matters to you. Your preferences stay in this browser and never change either Area Score.
Poway
59
Your Score
56
Area Score
San Marcos
57
Your Score
54
Area Score
Select your priorities to see which of the two fits them better.
Full profiles: Poway, CA · San Marcos, CA · How this is calculated: methodology