Monroe receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
Monroe
Watertown
Opportunity
78 · Top 10%
vs69 · Top 25%
Growth
52 · Top 46%
vs48 · Bottom 45%
Climate
57 · Bottom 8%
vs56 · Bottom 7%
Physical resilience
87 · Top 14%
vs85 · Top 16%
Housing affordability
100 · Top 8%
vs98 · Top 12%
Schools
53 · Top 48%
vs60 · Top 39%
Access
78 · Bottom 20%
vs86 · Bottom 31%
Economic stability
65 · Top 40%
vs65 · Top 40%
Measured values
| Metric | Monroe | Watertown | Source period |
|---|---|---|---|
| Population | 10,587 | 22,774 | 2024 ACS 5-Year |
| Median household income | $69,334 | $70,107 | 2024 ACS 5-Year |
| Per capita income | $42,330 | $32,897 | 2024 ACS 5-Year |
| Population density | 1,838/sq mi | 1,888/sq mi | 2024 ACS 5-Year |
| Median home value | $195,300 | $222,100 | 2024 ACS 5-Year |
| Median gross rent | $862 | $1,052 | 2024 ACS 5-Year |
| Homeownership rate | 63.1% | 62.0% | 2024 ACS 5-Year |
| Unemployment rate | 2.8% | 3.0% | June 2026 |
| Employment change (year over year) | 1.1% | 0.2% | June 2026 |
| Bachelor's degree or higher | 27.3% | 18.2% | 2024 ACS 5-Year |
| Poverty rate | 8.9% | 9.9% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 18 | 75 | 12 months ending July 2026 |
| Permits per 1,000 residents | 1.7 | 3.3 | 12 months ending July 2026 |
| Permit change (year over year) | 63.6% | -47.6% | 12 months ending July 2026 |
| Average July high | 83°F | 81°F | 1991-2020 Normals |
| Average January low | 11°F | 11°F | 1991-2020 Normals |
| Annual precipitation | 39.7" | 37.3" | 1991-2020 Normals |
| Distance to major airport | 40 mi | 31 mi | NASR current cycle |
| Average commute | 20.7 min | 26.2 min | 2024 ACS 5-Year |
| Median age | 42.5 | 40.6 | 2024 ACS 5-Year |
| Public schools | 5 | 9 | 2024-25 school year |
| Students per teacher | 13.21 | 13.57 | 2024-25 school year |
| Math proficiency | 41.9% | 45.0% | 2019-20 school year |
| Reading proficiency | 33.9% | 39.0% | 2019-20 school year |
| Free or reduced-price lunch eligibility | 41.0% | 45.6% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Monroe
Elevated or high exposure: hail, tornado.
Watertown
Elevated or high exposure: hail.
Full profiles: Monroe, WI · Watertown, WI · How this is calculated: methodology