Signals
Heartland
Plano
Opportunity
61 · Top 39%
vs68 · Top 27%
Climate
68 · Bottom 42%
vs65 · Bottom 33%
Physical resilience
77 · Top 28%
vs67 · Top 40%
Housing affordability
67 · Bottom 29%
vs83 · Top 45%
Access
89 · Bottom 40%
vs96 · Top 31%
Economic stability
77 · Top 14%
vs74 · Top 20%
Measured values
| Metric | Heartland | Plano | Source period |
|---|---|---|---|
| Population | 10,607 | 290,594 | 2024 ACS 5-Year |
| Median household income | $92,996 | $112,253 | 2024 ACS 5-Year |
| Per capita income | $30,713 | $59,916 | 2024 ACS 5-Year |
| Population density | 3,184/sq mi | 4,053/sq mi | 2024 ACS 5-Year |
| Median home value | $322,000 | $465,900 | 2024 ACS 5-Year |
| Median gross rent | $2,333 | $1,841 | 2024 ACS 5-Year |
| Homeownership rate | 92.3% | 56.9% | 2024 ACS 5-Year |
| Unemployment rate | 5.0% | 4.5% | June 2026 |
| Employment change (year over year) | -0.3% | -0.4% | June 2026 |
| Bachelor's degree or higher | 32.8% | 60.5% | 2024 ACS 5-Year |
| Poverty rate | 9.2% | 6.8% | 2024 ACS 5-Year |
| Average July high | 96°F | 95°F | 1991-2020 Normals |
| Average January low | 36°F | 34°F | 1991-2020 Normals |
| Annual precipitation | 38.4" | 38.3" | 1991-2020 Normals |
| Distance to major airport | 26 mi | 15 mi | NASR current cycle |
| Average commute | 44.1 min | 27.3 min | 2024 ACS 5-Year |
| Median age | 29.7 | 39.6 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Heartland
Elevated or high exposure: hail, tornado.
Plano
Elevated or high exposure: hail.
Full profiles: Heartland, TX · Plano, TX · How this is calculated: methodology