Signals
Heartland
McKinney
Opportunity
61 · Top 39%
vs68 · Top 26%
Climate
68 · Bottom 42%
vs65 · Bottom 33%
Physical resilience
77 · Top 28%
vs67 · Top 40%
Housing affordability
67 · Bottom 29%
vs90 · Top 31%
Access
89 · Bottom 40%
vs89 · Bottom 38%
Economic stability
77 · Top 14%
vs78 · Top 11%
Measured values
| Metric | Heartland | McKinney | Source period |
|---|---|---|---|
| Population | 10,607 | 210,600 | 2024 ACS 5-Year |
| Median household income | $92,996 | $124,215 | 2024 ACS 5-Year |
| Per capita income | $30,713 | $55,643 | 2024 ACS 5-Year |
| Population density | 3,184/sq mi | 3,081/sq mi | 2024 ACS 5-Year |
| Median home value | $322,000 | $471,800 | 2024 ACS 5-Year |
| Median gross rent | $2,333 | $1,901 | 2024 ACS 5-Year |
| Homeownership rate | 92.3% | 63.8% | 2024 ACS 5-Year |
| Unemployment rate | 5.0% | 4.8% | June 2026 |
| Employment change (year over year) | -0.3% | -0.4% | June 2026 |
| Bachelor's degree or higher | 32.8% | 54.1% | 2024 ACS 5-Year |
| Poverty rate | 9.2% | 5.7% | 2024 ACS 5-Year |
| Average July high | 96°F | 95°F | 1991-2020 Normals |
| Average January low | 36°F | 34°F | 1991-2020 Normals |
| Annual precipitation | 38.4" | 38.3" | 1991-2020 Normals |
| Distance to major airport | 26 mi | 27 mi | NASR current cycle |
| Average commute | 44.1 min | 29.7 min | 2024 ACS 5-Year |
| Median age | 29.7 | 36.9 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Heartland
Elevated or high exposure: hail, tornado.
McKinney
Elevated or high exposure: hail.
Full profiles: Heartland, TX · McKinney, TX · How this is calculated: methodology