Signals
Heartland
Carrollton
Opportunity
61 · Top 39%
vs71 · Top 21%
Climate
68 · Bottom 42%
vs68 · Bottom 43%
Physical resilience
77 · Top 28%
vs60 · Top 48%
Housing affordability
67 · Bottom 29%
vs86 · Top 41%
Access
89 · Bottom 40%
vs100 · Top 3%
Economic stability
77 · Top 14%
vs76 · Top 14%
Measured values
| Metric | Heartland | Carrollton | Source period |
|---|---|---|---|
| Population | 10,607 | 133,740 | 2024 ACS 5-Year |
| Median household income | $92,996 | $101,396 | 2024 ACS 5-Year |
| Per capita income | $30,713 | $51,524 | 2024 ACS 5-Year |
| Population density | 3,184/sq mi | 3,648/sq mi | 2024 ACS 5-Year |
| Median home value | $322,000 | $381,000 | 2024 ACS 5-Year |
| Median gross rent | $2,333 | $1,735 | 2024 ACS 5-Year |
| Homeownership rate | 92.3% | 58.5% | 2024 ACS 5-Year |
| Unemployment rate | 5.0% | 4.2% | June 2026 |
| Employment change (year over year) | -0.3% | -0.4% | June 2026 |
| Bachelor's degree or higher | 32.8% | 45.2% | 2024 ACS 5-Year |
| Poverty rate | 9.2% | 7.1% | 2024 ACS 5-Year |
| Average July high | 96°F | 96°F | 1991-2020 Normals |
| Average January low | 36°F | 36°F | 1991-2020 Normals |
| Annual precipitation | 38.4" | 37.0" | 1991-2020 Normals |
| Distance to major airport | 26 mi | 10 mi | NASR current cycle |
| Average commute | 44.1 min | 26.1 min | 2024 ACS 5-Year |
| Median age | 29.7 | 39.2 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Heartland
Elevated or high exposure: hail, tornado.
Carrollton
Elevated or high exposure: hail.
Your best match
Weight what matters to you. Your preferences stay in this browser and never change either Area Score.
Heartland
73
Your Score
—
Area Score
Carrollton
68
Your Score
65
Area Score
Select your priorities to see which of the two fits them better.
Full profiles: Heartland, TX · Carrollton, TX · How this is calculated: methodology