Brown Deer receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
Greendale
Brown Deer
Opportunity
64 · Top 34%
vs63 · Top 35%
Growth
8 · Bottom 1%
vs22 · Bottom 9%
Climate
61 · Bottom 18%
vs61 · Bottom 18%
Physical resilience
98 · Top 1%
vs98 · Top 1%
Housing affordability
96 · Top 16%
vs100 · Top 8%
Access
63 · Bottom 8%
vs65 · Bottom 9%
Economic stability
67 · Top 35%
vs71 · Top 28%
Measured values
| Metric | Greendale | Brown Deer | Source period |
|---|---|---|---|
| Population | 14,594 | 12,564 | 2024 ACS 5-Year |
| Median household income | $94,769 | $93,974 | 2024 ACS 5-Year |
| Per capita income | $45,930 | $47,108 | 2024 ACS 5-Year |
| Population density | 2,622/sq mi | 2,859/sq mi | 2024 ACS 5-Year |
| Median home value | $314,200 | $239,300 | 2024 ACS 5-Year |
| Median gross rent | $1,252 | $1,183 | 2024 ACS 5-Year |
| Homeownership rate | 67.2% | 65.2% | 2024 ACS 5-Year |
| Unemployment rate | 4.3% | 4.3% | June 2026 |
| Employment change (year over year) | 0.4% | 0.4% | June 2026 |
| Bachelor's degree or higher | 46.3% | 40.7% | 2024 ACS 5-Year |
| Poverty rate | 8.4% | 6.9% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 0 | 1 | 12 months ending July 2026 |
| Permits per 1,000 residents | 0.0 | 0.1 | 12 months ending July 2026 |
| Permit change (year over year) | -100.0% | -99.4% | 12 months ending July 2026 |
| Average July high | 82°F | 82°F | 1991-2020 Normals |
| Average January low | 17°F | 17°F | 1991-2020 Normals |
| Annual precipitation | 34.6" | 34.6" | 1991-2020 Normals |
| Distance to major airport | 67 mi | 63 mi | NASR current cycle |
| Average commute | 24.4 min | 24.4 min | 2024 ACS 5-Year |
| Median age | 41.4 | 40.5 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Your best match
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Greendale
66
Your Score
67
Area Score
Brown Deer
69
Your Score
70
Area Score
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Full profiles: Greendale, WI · Brown Deer, WI · How this is calculated: methodology