De Pere receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
De Pere
Ashwaubenon
Opportunity
85 · Top 3%
vs81 · Top 6%
Growth
67 · Top 21%
vs66 · Top 23%
Climate
57 · Bottom 8%
vs57 · Bottom 8%
Physical resilience
95 · Top 3%
vs95 · Top 4%
Housing affordability
97 · Top 16%
vs91 · Top 30%
Access
97 · Top 29%
vs97 · Top 29%
Economic stability
75 · Top 17%
vs62 · Top 47%
Measured values
| Metric | De Pere | Ashwaubenon | Source period |
|---|---|---|---|
| Population | 25,301 | 17,314 | 2024 ACS 5-Year |
| Median household income | $84,869 | $69,667 | 2024 ACS 5-Year |
| Per capita income | $38,510 | $44,680 | 2024 ACS 5-Year |
| Population density | 2,116/sq mi | 1,398/sq mi | 2024 ACS 5-Year |
| Median home value | $280,600 | $266,600 | 2024 ACS 5-Year |
| Median gross rent | $1,053 | $964 | 2024 ACS 5-Year |
| Homeownership rate | 65.4% | 59.8% | 2024 ACS 5-Year |
| Unemployment rate | 3.1% | 3.1% | June 2026 |
| Employment change (year over year) | 2.1% | 2.1% | June 2026 |
| Bachelor's degree or higher | 37.7% | 36.2% | 2024 ACS 5-Year |
| Poverty rate | 5.6% | 11.6% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 153 | 50 | 12 months ending July 2026 |
| Permits per 1,000 residents | 6.0 | 2.9 | 12 months ending July 2026 |
| Permit change (year over year) | 25.4% | 22.0% | 12 months ending July 2026 |
| Average July high | 81°F | 81°F | 1991-2020 Normals |
| Average January low | 11°F | 11°F | 1991-2020 Normals |
| Annual precipitation | 31.6" | 31.6" | 1991-2020 Normals |
| Distance to major airport | 4 mi | 2 mi | NASR current cycle |
| Average commute | 19.1 min | 17.8 min | 2024 ACS 5-Year |
| Median age | 36.3 | 43.1 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Your best match
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De Pere
82
Your Score
82
Area Score
Ashwaubenon
72
Your Score
73
Area Score
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Full profiles: De Pere, WI · Ashwaubenon, WI · How this is calculated: methodology