Menomonee Falls receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
Brown Deer
Menomonee Falls
Opportunity
63 · Top 35%
vs79 · Top 9%
Growth
22 · Bottom 9%
vs71 · Top 16%
Climate
61 · Bottom 18%
vs61 · Bottom 18%
Physical resilience
98 · Top 1%
vs96 · Top 2%
Housing affordability
100 · Top 8%
vs92 · Top 26%
Access
65 · Bottom 9%
vs66 · Bottom 10%
Economic stability
71 · Top 28%
vs71 · Top 26%
Measured values
| Metric | Brown Deer | Menomonee Falls | Source period |
|---|---|---|---|
| Population | 12,564 | 39,539 | 2024 ACS 5-Year |
| Median household income | $93,974 | $100,238 | 2024 ACS 5-Year |
| Per capita income | $47,108 | $55,472 | 2024 ACS 5-Year |
| Population density | 2,859/sq mi | 1,202/sq mi | 2024 ACS 5-Year |
| Median home value | $239,300 | $368,000 | 2024 ACS 5-Year |
| Median gross rent | $1,183 | $1,313 | 2024 ACS 5-Year |
| Homeownership rate | 65.2% | 74.0% | 2024 ACS 5-Year |
| Unemployment rate | 4.3% | 3.4% | June 2026 |
| Employment change (year over year) | 0.4% | 0.3% | June 2026 |
| Bachelor's degree or higher | 40.7% | 48.2% | 2024 ACS 5-Year |
| Poverty rate | 6.9% | 5.2% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 1 | 285 | 12 months ending July 2026 |
| Permits per 1,000 residents | 0.1 | 7.2 | 12 months ending July 2026 |
| Permit change (year over year) | -99.4% | 19.2% | 12 months ending July 2026 |
| Average July high | 82°F | 82°F | 1991-2020 Normals |
| Average January low | 17°F | 17°F | 1991-2020 Normals |
| Annual precipitation | 34.6" | 34.6" | 1991-2020 Normals |
| Distance to major airport | 63 mi | 61 mi | NASR current cycle |
| Average commute | 24.4 min | 22.4 min | 2024 ACS 5-Year |
| Median age | 40.5 | 42.4 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Your best match
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Brown Deer
69
Your Score
70
Area Score
Menomonee Falls
77
Your Score
80
Area Score
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Full profiles: Brown Deer, WI · Menomonee Falls, WI · How this is calculated: methodology