Signals
Bonita
San Marcos
Opportunity
60 · Top 41%
vs65 · Top 32%
Climate
100 · Top 4%
vs100 · Top 4%
Physical resilience
9 · Bottom 3%
vs9 · Bottom 3%
Housing affordability
50 · Bottom 10%
vs43 · Bottom 6%
Access
51 · Bottom 4%
vs67 · Bottom 10%
Economic stability
62 · Top 46%
vs67 · Top 36%
Measured values
| Metric | Bonita | San Marcos | Source period |
|---|---|---|---|
| Population | 12,652 | 94,882 | 2024 ACS 5-Year |
| Median household income | $118,674 | $109,377 | 2024 ACS 5-Year |
| Per capita income | $56,888 | $47,841 | 2024 ACS 5-Year |
| Population density | 2,522/sq mi | 3,862/sq mi | 2024 ACS 5-Year |
| Median home value | $962,800 | $868,000 | 2024 ACS 5-Year |
| Median gross rent | $2,218 | $2,348 | 2024 ACS 5-Year |
| Homeownership rate | 76.0% | 63.7% | 2024 ACS 5-Year |
| Unemployment rate | 4.4% | 4.2% | June 2026 |
| Employment change (year over year) | -1.1% | -1.1% | June 2026 |
| Bachelor's degree or higher | 39.4% | 43.8% | 2024 ACS 5-Year |
| Poverty rate | 7.5% | 9.2% | 2024 ACS 5-Year |
| Average July high | 78°F | 74°F | 1991-2020 Normals |
| Average January low | 44°F | 48°F | 1991-2020 Normals |
| Annual precipitation | 10.2" | 11.4" | 1991-2020 Normals |
| Distance to major airport | 82 mi | 61 mi | NASR current cycle |
| Average commute | 26.1 min | 28.8 min | 2024 ACS 5-Year |
| Median age | 44.1 | 36.8 | 2024 ACS 5-Year |
| Public schools | 3 | 20 | 2024-25 school year |
| Students per teacher | 22.08 | 23.25 | 2024-25 school year |
| Free or reduced-price lunch eligibility | 47.3% | 39.2% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Bonita
Elevated or high exposure: wildfire, earthquake.
San Marcos
Elevated or high exposure: wildfire, earthquake.
Your best match
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Bonita
55
Your Score
—
Area Score
San Marcos
57
Your Score
54
Area Score
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Full profiles: Bonita, CA · San Marcos, CA · How this is calculated: methodology