99354 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
99354
99338
Opportunity
72 · Top 18%
vs71 · Top 19%
Growth
83 · Top 3%
vs71 · Top 14%
Climate
63 · Bottom 30%
vs63 · Bottom 30%
Physical resilience
47 · Bottom 38%
vs47 · Bottom 38%
Housing affordability
86 · Top 41%
vs78 · Bottom 47%
Access
58 · Bottom 6%
vs51 · Bottom 4%
Economic stability
67 · Top 37%
vs68 · Top 34%
Measured values
| Metric | 99354 | 99338 | Source period |
|---|---|---|---|
| Population | 25,559 | 20,633 | 2024 ACS 5-Year |
| Median household income | $91,933 | $111,042 | 2024 ACS 5-Year |
| Per capita income | $46,728 | $49,238 | 2024 ACS 5-Year |
| Population density | 1,068/sq mi | 582/sq mi | 2024 ACS 5-Year |
| Median home value | $392,600 | $551,500 | 2024 ACS 5-Year |
| Median gross rent | $1,371 | $1,486 | 2024 ACS 5-Year |
| Homeownership rate | 60.1% | 81.9% | 2024 ACS 5-Year |
| Unemployment rate | 4.1% | 4.3% | June 2026 |
| Employment change (year over year) | -0.5% | -0.5% | June 2026 |
| Bachelor's degree or higher | 43.0% | 39.3% | 2024 ACS 5-Year |
| Poverty rate | 8.5% | 8.5% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 790 | 604 | 12 months ending July 2026 |
| Permits per 1,000 residents | 12.6 | 7.1 | 12 months ending July 2026 |
| Permit change (year over year) | 32.6% | 1.2% | 12 months ending July 2026 |
| Average July high | 93°F | 93°F | 1991-2020 Normals |
| Average January low | 28°F | 28°F | 1991-2020 Normals |
| Annual precipitation | 7.6" | 7.6" | 1991-2020 Normals |
| Distance to major airport | 61 mi | 72 mi | NASR current cycle |
| Average commute | 21.3 min | 23.3 min | 2024 ACS 5-Year |
| Median age | 34.5 | 37.6 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
99354
Elevated or high exposure: wildfire, heat wave, earthquake.
99338
Elevated or high exposure: wildfire, heat wave, earthquake.
Full profiles: 99354 — Richland, WA · 99338 — Kennewick, WA · How this is calculated: methodology